Brand Tone

Professional & Reliable, Customer-Centric & Supportive, Accessible & User-Friendly, Community-Oriented, Enthusiastic & Passionate (Subtle)

Brand Values

• •Reliability
• •Customer Focus
• •Innovation
• •Collaboration/Togetherness
• •Accessibility & Value
• •Pragmatism/Practicality
• •Social Responsibility

Best Practices

• •Prioritize "Reliability" and "Clarity": Ensure these concepts are woven into product descriptions and benefits. Use straightforward language that conveys dependability and ease of understanding, whether discussing technical specifications or user benefits.
• •Embody "Customer-Centricity": Address the customer directly (using "you" and "your"). Focus on how the product solves their specific communication needs or enhances their experiences. Highlight support, warranty, and the "We are together" philosophy.
• •Adapt Formality to the Audience Segment: Maintain professionalism for business and amateur radio lines, using more technical and feature-focused language where appropriate. For consumer and kids' products, adopt a more friendly, simpler, and benefit-driven tone.
• •Showcase Practical Application and Benefits: Instead of just listing features, explain the real-world advantages. For example, "long battery life means uninterrupted communication during long shifts" or "IP67 waterproofing ensures your radio withstands the elements on your kayak trip."
• •Maintain a Confident and Knowledgeable Voice: Position Retevis as an expert in communication technology. Back up claims with specifications, certifications, and positive customer experiences or use cases where possible. Avoid overly casual slang, but ensure the language is accessible and not overly jargon-filled for the target audience.

Social Perception

Generally Positive, Good Value for Money; Reliable for Specific Needs; Not Always Professional Grade (but not always expected to be); Customer Service Experiences Vary; Concerns about "Chenglish" or Website Typos; Growing Brand with Diverse Offerings

Copy Examples

• •Headline (Business Radio): Seamless Team Communication, Built for Your Workflow. Discover Retevis Business Radios – Reliable, Rugged, Ready. Body: Ensure every instruction is heard, every team member connected. Retevis offers robust two-way radio solutions engineered for the demands of your industry. Experience clear audio, extended battery life, and intuitive operation that keeps your business moving. Explore our range and elevate your operational efficiency today.
• •Headline (Amateur Radio): Explore the Bands with Confidence. Retevis Ailunce Series: Innovation in Your Shack, Reliability on the Air. Body: For the passionate ham, Ailunce by Retevis delivers the features you demand and the quality you trust. From feature-rich DMR handhelds to versatile mobile units, connect with the amateur radio community worldwide. We are together with you, fostering innovation and clear communication.
• •Headline (Consumer/Outdoor Walkie-Talkie): Stay Connected on Every Adventure. Retevis EZTalk Walkie-Talkies: Simple, Durable, and Always Ready. Body: Whether you're hiking the trails, camping with family, or coordinating at an event, trust Retevis EZTalk for clear, dependable communication. Easy to use and built to last, our walkie-talkies ensure you're never out of touch. Make every outing safer and more enjoyable.
• •Headline (Customer Support Focused): Your Communication Lifeline: Retevis Support is Here for You, 24/7. Body: At Retevis, Always Customer Centricity isn't just a slogan, it's our commitment. With up to 24-month warranties, lifelong technical assistance, and responsive online service, we ensure your Retevis radios perform when you need them most. Connect with our support team and experience the Retevis difference.
• •Headline (New Product Launch - e.g., Repeater): Extend Your Reach, Eliminate Dead Zones. Introducing the New Retevis Portable Repeater – Redefining Reliable Off-Grid Communication. Body: Engineered for industrial-grade durability and plug-and-play simplicity, our latest portable repeater system empowers family guardians, key workers, and radio amateurs to communicate reliably, even in the most challenging off-grid environments. Experience uninterrupted connectivity, because with Retevis, we ensure you're always together.