Brand Tone

Elegant & Sophisticated, Playful & Vibrant, Approachable & Inspiring, Confident

Brand Values

• •Quality Craftsmanship
• •Unique Design & Timeless Elegance
• •Empowerment & Joy
• •Heritage & Passion
• •Accessibility (in terms of style and wearability)

Best Practices

• •Embrace "Elegant Playfulness": Consistently balance sophisticated language with words that evoke vibrancy and joy. Avoid overly formal or stiff language, and equally, steer clear of slang or overly casual terms that might dilute the brand's premium feel.
• •Highlight the Dual Inspiration: Regularly weave in references to the Brazilian heritage and the Californian lifestyle. This reinforces the brand's unique selling proposition.
• •Tell the Founder's Story Subtly: While not every piece of copy needs to recount Marcia's journey, the underlying themes of passion, determination, and a personal touch can inform the tone, making it feel authentic and inspiring.
• •Focus on Quality and Craftsmanship with Confidence: Use descriptive language that underscores the value of 18k gold plating, semi-precious stones, and handmade details. This should be done confidently, not arrogantly, assuring the customer of the investment they are making.
• •Speak to the Empowered, Stylish Woman: Address the target audience as discerning individuals who appreciate beauty, quality, and unique style. The copy should make them feel confident, fabulous, and effortlessly elegant when wearing Marcia Moran Jewelry.

Social Perception

Positive Quality Association, Stylish & Unique, Trusted Brand (among boutiques and loyal customers), Celebrity Endorsement Impact, Hidden Gem Appeal

Copy Examples

• •Headline: Marcia Moran: Where Brazilian vibrancy meets Californian chic. Body: Discover handcrafted 18k gold-plated jewelry designed to make a statement. Each piece tells a story of timeless elegance and playful sophistication. Shine with us.
• •Headline: Elevate Your Everyday. Effortless Elegance by Marcia Moran. Body: From boardroom confidence to weekend radiance, our semi-precious stone jewelry is crafted for the woman who does it all. Experience the art of versatile luxury.
• •Headline: The Soul of Brazil, The Spirit of California. In Every Design. Body: Marcia Moran jewelry captures the vivid colors and energy of Brazil, refined by the effortless style of California. Find your unique piece that sparkles with life.
• •Headline: More Than Jewelry. It's a Feeling. Body: Feel the confidence of exquisite craftsmanship and the joy of vibrant design. Marcia Moran pieces are made to be cherished, bringing a touch of playful luxury to your signature style.
• •Headline: As Seen On Style Icons. Now Yours to Define. Body: Join a circle of discerning women, from Hollywood stars to global tastemakers, who choose Marcia Moran. Our 18k gold-plated designs offer timeless appeal with a contemporary edge. Make your statement.