Brand Tone

soft, sentimental, appreciative, youthful, culturally niche, transparent, and helpful

Brand Values

• •Nostalgia and Fandom
• •Aesthetic Delicacy
• •Community and Connection
• •Customer-Centricity
• •Exclusivity and Desirability

Best Practices

• •Embrace the "Soft-Spoken" Voice: Consistently use gentle, heartfelt, and slightly nostalgic language. Avoid overly corporate or sales-y jargon.
• •Incorporate Japanese Phrases or Cultural Nods Subtly: Use Japanese in product names or descriptions where appropriate (e.g., '愛をこめて、いつも' which translates to 'With love, always'), reinforcing the brand's aesthetic and appealing to the target audience's interests.
• •Prioritize Emotional Connection over Hard Selling: Focus on the feeling and the story behind the product. The copy should evoke a sense of nostalgia, comfort, and belonging.
• •Maintain Transparency and a Helpful Tone in Customer Service Communications: In FAQs, order updates, and responses to customer inquiries, continue to use a friendly, reassuring, and clear tone. This builds trust and reinforces the brand's customer-centric values.
• •Use Visuals and Copy in Harmony: Ensure that the soft, aesthetic visuals on the website and social media are matched by equally soft and evocative copy. The words should feel like a natural extension of the images.

Social Perception

The public perception of RESURGENCE appears overwhelmingly positive within its target niche, marked by high demand, appreciation for product quality, positive customer service experiences, and strong community engagement.

Copy Examples

• •For the quiet moments and the loud feelings. Our new 'First Love' necklace, inspired by the unspoken words and the gentle beats of a heart in bloom. A delicate piece to carry with you, always. Limited quantities available. #resurgence #animeinspired #sentimentaljewelry
• •(Video shows hands carefully wrapping a tote bag with a handwritten thank-up note) Packing up a little piece of nostalgia. Each order is a story we get to share with you. Thank you for letting us be a part of yours. #smallbusiness #packanorderwithme #animelove
• •A gift for our kindred spirits. Receive our limited edition 'Sentimental Scenes' tote bag with any purchase of two or more items. It's our way of saying thank you for being here. [Shop Now]
• •It's back. The piece you've been waiting for has returned. We've restocked a limited number of our 'Nana-inspired' totes. We hope they find a loving home with you. Thank you for your patience and your love. [Claim Yours]
• •More than just a bag, it's a feeling. A reminder of late-night anime binges, of friendships that feel like fate, and of the stories that shape us. Crafted with soft, durable cotton to hold your everyday treasures and your fondest memories. soft. sentimental. something to hold onto.