Brand Tone

Empowering, Professional, Results-Oriented, Approachable, Direct

Brand Values

• •Client Success & Transformation
• •Expertise & Quality
• •Professionalism & Dedication
• •Integrity & Transparency
• •Accountability
• •Empowerment

Best Practices

• •Always Emphasize Outcomes and Client Success: Focus copy on the tangible benefits clients receive (e.g., more interviews, better jobs, higher salaries), using specific examples or testimonials where possible.
• •Balance Professional Expertise with an Approachable Voice: While highlighting recruiter insights and AI optimization, maintain a supportive and encouraging tone. Use "friend" or similar colloquialisms sparingly as established by the founder, but ensure the overall message conveys authority and competence.
• •Be Clear, Direct, and Action-Oriented: Clearly explain the services, the process, and what clients need to do next. Use strong verbs and calls to action.
• •Maintain Honesty and Transparency: Reflect the stated values of integrity and accountability. Avoid over-promising and be clear about what the service entails. If addressing potential concerns (like turnaround time or the role of AI), do so proactively and clearly.
• •Consistently Reinforce Core Value Propositions: Ensure that messages across all platforms reiterate the blend of human expertise and AI optimization, the focus on getting past ATS, and the ultimate goal of career elevation for the client.

Social Perception

Professional and expert service delivering tangible results, leading to increased interviews, job offers, and career advancement. Trustworthy due to experienced recruiters and positive testimonials.

Copy Examples

• •Headline: Stop Dreaming, Start Interviewing. Let Resume Addict craft the resume that opens doors. Our expert writers + AI precision = your next career leap. Get your free review today!
• •Social Media Post: Feeling invisible in the job market? It's time for a resume that demands attention. At Resume Addict, we don't just write resumes; we build career-changing documents. Ready for more interviews and better offers? Let's talk! #ResumeWriting #CareerGoals #JobSearchSuccess
• •Email Subject Line: Is Your Resume Costing You Opportunities? Email Body Snippet: Every day with an outdated resume is a missed chance. Our clients see real results – from landing dream jobs to negotiating 40%+ salary increases. Discover how Resume Addict can transform your job search.
• •Website Banner: Unlock Your Potential. Land More Interviews. With Resume Addict, you're not just another applicant; you're the answer they've been searching for. Human expertise, AI-optimized for success.
• •Testimonial Promotion: "Within 3 weeks, I had 3 interviews and a 40% salary increase! Resume Addict was a game-changer." - Jasmine P., Product Manager. Your success story is next. Let's craft it together.