Brand Tone

promotional, accessible, and tech-savvy

Brand Values

• •Sustainability
• •Innovation and Quality
• •Customer Convenience
• •Market Leadership

Best Practices

• •Lead with Practical Benefits: Always start with what the customer gains. Whether it's saving money, avoiding traffic, or having fun, the practical advantage should be the focus.
• •Maintain a Confident Tone: Consistently use assertive language like "the #1 choice," "best price," and "high quality" to reinforce the brand's self-proclaimed market leadership.
• •Use Clear and Simple Language: Avoid technical jargon. Describe features in terms of their benefits (e.g., instead of "15kg frame," use "Lightweight enough to carry anywhere").
• •Incorporate "Call to Action" Everywhere: Every piece of copy, from a TikTok caption to a website banner, should guide the user on what to do next: "Shop Now," "Learn More," "Get Yours Today."
• •Leverage Social Proof and Urgency: Use phrases like "best-seller," "back in stock," and "limited-time offer" to create demand. When possible, feature user comments or photos to build trust.

Social Perception

The brand is perceived primarily as an online retailer of affordable electric mobility products, appealing to a broad audience looking for practical and fun urban transportation. On social media, it's seen as a popular and trending online store. It's identified more as a general e-commerce business specializing in trendy, high-demand products rather than a niche cycling brand.

Copy Examples

• •Stop spending on gas and start investing in your freedom. The Restsuko S1 electric bike offers up to 80km of autonomy on a single charge. Move smarter, save daily. Shop now and get free shipping anywhere in Mexico.
• •Your city, your rules. Skip the traffic and find the fun with our new foldable e-scooter. Lightweight, fast, and ready for adventure. Tap the link in bio to get yours! #RestsukoBici #MovilidadEléctrica #AhorraTiempo
• •Engineered for the modern commuter. Our electric scooter combines a high-torque motor with a lightweight, foldable frame for ultimate portability and power. With smart Bluetooth connectivity and a range of 35 km, it's not just a scooter asit's your new urban partner.
• •Don't miss out! Our best-selling electric bikes are back in stock, but they're going fast. Be the first to claim yours and join the electric revolution. Click here for our exclusive online discounts before they're gone!
• •The Restsuko crew is growing! Where did your Restsuko take you this weekend? Share your photos with #RestsukoRide for a chance to be featured on our page. Let's build a more sustainable Mexico, one ride at a time.