Brand Tone

inspirational, faithful, and caring

Brand Values

• •Faith and Resilience
• •Natural and Chemical-Free
• •Community and Charity
• •Family and Craftsmanship

Best Practices

• •Lead with the "Why": Always connect the products back to the core story of restoration, faith, and overcoming adversity. The brand's "why" is its most powerful differentiator.
• •Use Inspirational Language: Incorporate words like "renewal," "rejuvenate," "restore," "faith," and "hope" consistently across all communications to reinforce the brand's uplifting tone.
• •Emphasize "Natural" and "Safe": Clearly communicate the "chemical-free" and "all-natural" aspects in product descriptions and ads. This appeals to health-conscious consumers and reinforces the brand's core values.
• •Integrate the Charitable Mission: Regularly mention the "#takecare" initiative. This adds a layer of purpose to every purchase and builds a community around a shared cause.
• •Maintain a Personal and Caring Voice: Write as if you are speaking directly to a friend in a supportive and encouraging way. Use "you" and "your" to make the message personal, and maintain the welcoming call-to-action: "Come on... get Restored!"

Social Perception

trustworthy, faith-driven company offering high-quality, natural products that are not only good for the consumer but also contribute to a charitable cause.

Copy Examples

• •Product Description (Body Butter): "More than just a moisturizer, our Body Butter is a testament to renewal. Hand-whipped with all-natural ingredients, it deeply nourishes your skin, leaving it soft and rejuvenated. Every jar is a reminder that with the right care, anything can be restored. #takecare"
• •Website Banner/Ad: "Life can be harsh. Your skincare shouldn't be. Discover our chemical-free, plant-based products, created from a story of faith and restoration. It's time to get restored."
• •Social Media Post (Charity Focus): "Beauty is about how you feel inside and out. With every purchase, you help us share care packages with homeless men, women, and children. You get beautifully restored skin, and you help restore dignity to someone in need."
• •About Us Snippet: "From hardship to hope. Restored by Marilyn was born from a journey of faith and renewal. Our all-natural products are crafted to restore your skin's health, inspired by a life restored by grace."
• •Ad Headline: "Feel the Power of Restoration. Natural Ingredients. A Mission of Hope."