Brand Tone

Supportive & Empowering

Brand Values

• •Organization for Peace
• •Productivity & Intentionality
• •Authenticity & Relatability
• •Aesthetic & Simplicity

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use language that acknowledges the customer's feelings of being overwhelmed, stressed, or disorganized before presenting the solution. Phrases like "Feeling overwhelmed?" or "Tired of the mental clutter?" create an instant connection.
• •Use the "Problem-Solution-Transformation" Framework: Structure your copy to first identify the *problem* (chaos, stress), introduce the *solution* (your digital planner), and then describe the *transformation* (peace, clarity, empowerment).
• •Maintain a Personal and Encouraging Voice: Write as if you are a supportive friend or mentor. Use "you" and "your" to speak directly to the customer. Incorporate encouraging words and positive emojis (✨, 🫶🏼, 🤍) where appropriate to maintain a warm, friendly tone.
• •Weave in the Founder's Story: Periodically reference the "why" behind the brand. Reminding the audience that the shop was born from a real person's journey (a mom of 7) reinforces authenticity and builds trust. This differentiates the brand from more generic competitors.
• •Focus on Benefits, Not Just Features: Instead of just listing that a planner has "hyperlinked tabs," describe the benefit: "Navigate your entire year with a single tap, so you never lose your place." Instead of "daily schedule pages," say "Design each day with intention and clarity." Always connect the feature to the feeling of peace and organization the brand promises.

Social Perception

Niche & Trusted

Copy Examples

• •Feeling overwhelmed by the week ahead? ✨ Take a deep breath. Our new Intentional Life Planner is here to help you turn chaos into calm. With dedicated sections for your goals, habits, and moments of gratitude, it’s more than a planner—it’s your partner in creating a life you love. Tap the link in our bio to restore your peace. 🤍 #DigitalPlanning #OrganizedLife #GoodnotesPlanner #PeaceAndProductivity
• •Juggling work, family, and personal goals? Stop letting your to-do list run your life. reStore 7 Shop offers beautifully simple digital planners that help you organize everything in one place. Go from overwhelmed to empowered. Get your 2025 Digital Planner today and find your focus.
• •Email Newsletter Subject Line: Your Mid-Week Reset is Inside 🌿 Body: Hi [Name], If this week feels like it's running away from you, we've got you. Sometimes all it takes is 15 minutes to sit down, open your planner, and realign with your intentions. Remember why you started. Our digital notebooks are perfect for these moments of reflection. Use them to journal, brainstorm, or simply write down three things you're proud of today. You’ve got this.
• •From Chaos to Clarity. Your journey to a more organized, peaceful life starts here. Discover digital planners and notebooks designed to help you thrive.
• •A Sunday well spent brings a week of content. ✨ Organizing your week with a beautiful digital planner isn't a chore; it's an act of self-care. Find templates for meal planning, goal tracking, and daily scheduling that bring joy and intention back to your routine. Perfect for GoodNotes and Notability users. #DigitalPlanner #SelfCareSunday #ProductivityHacks