Brand Tone

caring, supportive, and informative

Brand Values

• •Holistic Wellness
• •Natural Solutions
• •Inclusivity and Support
• •Quality and Trust

Best Practices

• •Maintain a Supportive Tone: Always use empathetic and encouraging language. Frame the copy around understanding the customer's struggles and offering a gentle, effective solution.
• •Highlight Natural Ingredients: Consistently mention the natural components of the products (e.g., lavender, chamomile, melatonin) to reinforce the brand's commitment to holistic and non-pharmaceutical solutions.
• •Focus on the "Why," Not Just the "What": Instead of only describing the product, explain the benefit. Don't just say "AromaVision Projector Humidifier"; say "Transform your room into a peaceful oasis and breathe in tranquility."
• •Use Inclusive Language: Continue to acknowledge and address different sensory needs, reinforcing the brand's value of inclusivity. Reference the "Sensory Search" feature where appropriate to guide customers.
• •Incorporate a Call to Community: Encourage interaction by asking questions in social media captions and emails. This builds a community around the shared goal of wellness and reinforces the supportive nature of the brand.

Social Perception

The public perception of Restiva™ is positive, seen as a caring brand providing effective, natural solutions for sleep and sensory issues, with appreciation for product quality and approach.

Copy Examples

• •Tired of counting sheep? Let the gentle scent of lavender guide you to dreamland. Our natural sleep patches are here to help you unwind, relax, and wake up feeling refreshed. Rediscover a peaceful night's sleep with Restiva™.
• •Self-care isn't a luxury; it's a necessity. Create your own sanctuary of calm with our aromatherapy diffusers and essential oils. How do you find your moment of peace? Share with us below! #Restiva #HolisticWellness #SelfCare
• •Feeling overwhelmed by sensory overload? You're not alone. Our specially curated Sensory Bundles are designed to soothe and support your unique needs. Find the perfect combination for your senses and embrace tranquility.
• •Our recipe for the perfect night's rest. ✨ #SleepRoutine #Restiva #NaturalWellness
• •Your journey to better rest starts here. Explore our new collection.