Tono de Marca

Humorous, Relatable, Confident, and Unapologetic. It's built on witty self-awareness, embracing stereotypes with pride and amusement, and being approachable without aggressive or overly "macho" language.

Valores de Marca

• •Humor and Self-Awareness
• •Individuality and Identity
• •Simplicity and Quality
• •Community (Implicit)

Mejores Prácticas

• •Lead with Humor: Every piece of copy, from a headline to a CTA, should have a touch of the brand's signature wit. The humor should be the first thing the audience notices.
• •Speak Directly to the "Problem": Always frame the copy around the core experience: being misunderstood because of a stoic, bearded expression. Use phrases like "Tired of explaining...", "If your beard could talk...", or "For the man whose face is just... a face."
• •Keep it Simple and Confident: The tone is unapologetic. Avoid overly complex language or weak phrasing. The copy should be as direct and self-assured as the look it represents. Use short, punchy sentences.
• •Foster an "Inside Joke" Mentality: Use language that makes the customer feel like part of an exclusive club. Refer to "the club," "the struggle," or "the look." This builds community and makes the brand more relatable.
• •Focus on Relatability Over Features: While mentioning the shirt is 100% cotton is important, the primary selling point is the emotional connection. Lead with the relatable scenario ("When you're just chilling but look angry...") and follow up with the product benefit (a comfortable shirt that explains it for you).

Percepción Social

The brand is perceived as a clever, funny, and niche offering for men with beards who possess a good sense of humor, particularly those often misunderstood for their stoic expressions. It's seen as a source for a fun, novelty item that helps customers express their identity and join a shared experience.

Ejemplos de Copy

• •Headline: It's not you, it's your face. Body: They say you look serious. Maybe a little intimidating. You're just thinking about tacos. Sound familiar? Embrace the beard. Wear the truth. Shop the official Resting Beard Face tee now. Call to Action: Shop Now
• •Headline: The T-Shirt That Says It All, So You Don't Have To. Body: Crafted from 100% heavy cotton, this tee is as comfortable as your face is stoic. Perfect for those moments when you're just relaxing, but your beard is putting in a serious shift. Let the shirt do the talking. Classic fit, premium feel, and 100% relatable.
• •Subject: Stop Explaining Your Face. Body: Tired of hearing "Are you okay?" when you're perfectly fine? We get it. Your beard has a mind of its own. Our Resting Beard Face tee is your new official uniform. Grab yours and join the club of misunderstood, well-bearded gentlemen.
• •Text: My face when someone asks why I look so serious. It's not a mood, it's a lifestyle. #RestingBeardFace #BeardLife #BeardProblems (Paired with a popular GIF of a stoic-looking character)
• •Headline: Still Thinking About It? Body: Your face might be resting, but our carts aren't. This shirt has your name and your beard's written all over it. Don't let it get away. Complete your order and give your Resting Beard Face the recognition it deserves. Call to Action: Reclaim Your Cart