Brand Tone

Informative, Supportive, Natural, Approachable & Positive

Brand Values

• •Holistic Wellbeing
• •Natural Solutions
• •Education & Empowerment
• •Authenticity & Passion
• •Scientific Credibility

Best Practices

• •Emphasize Education: Always aim to inform the reader about the "why" behind the product – the science of gut health, the importance of the "rest and digest" state, and how the ingredients work.
• •Use Empathetic Language: Acknowledge the customer's struggles (bloating, discomfort, stress) and position the brand as a supportive partner in their wellness journey.
• •Highlight Natural & Whole Ingredients: Consistently mention the whole-food basis and natural formulation of the products to reinforce the brand's commitment to natural solutions.
• •Maintain a Positive and Empowering Voice: Focus on the benefits and the positive changes customers can experience, empowering them to take proactive steps for their health.
• •Stay Authentic to the Founder's Story: Weave in the founder's passion for yoga, breath work, and holistic health where appropriate to build connection and trust.

Social Perception

Positive product efficacy, Trusted for natural approach, Association with "Rest and Digest" concept, Emerging brand awareness

Copy Examples

• •Headline: Find Your Calm, Nourish Your Gut. Discover Gut Performance. Body: Life pulls us in a million directions, leaving our bodies stressed and our digestion out of sync. Gut Performance is your daily ritual to support your 'rest and digest' state, helping you feel good from the inside out with our scientifically formulated whole food blend.
• •Headline: Bloated and Tired? Your Gut Might Be Calling for Help. Body: Don't let digestive discomfort dictate your day. Gut Performance, made with natural prebiotic superfoods, works to soothe your system, reduce bloating, and boost your energy naturally. It's time to listen to your gut.
• •Headline: More Than Just Digestion: Unlock Your Body's Potential. Body: A healthy gut is the foundation of overall wellbeing. Our Gut Performance formula isn't just about easing discomfort; it’s about supporting your body’s natural ability to absorb nutrients, manage stress, and thrive. Feel the difference holistic health makes.
• •Headline: From Our Passion for Wellness to Your Daily Routine. Body: Inspired by a love for yoga, natural living, and the incredible power of our bodies, Rest & Digest brings you Gut Performance. A simple, effective way to help your system find its natural rhythm and support your journey to vibrant health.
• •Headline: Ready to Feel Good, Naturally? Start with Your Gut. Body: Support your body’s essential ‘rest and digest’ mode with Gut Performance. Our blend of carefully selected superfoods and antioxidants is designed to nourish your gut’s microbiome, helping you manage bloating and inflammation for a happier, healthier you.