Brand Tone

The predominant tone of Respect The Crown is empowering, confident, and regal. The language used is bold and declarative, frequently employing terms like "Queen," "King," "Royalty," and "Crown." The tone is also celebratory and inclusive, aiming to uplift a diverse audience.

Brand Values

• •Empowerment
• •Inclusivity
• •Self-Respect
• •Quality
• •Community

Best Practices

• •Embrace the Royal Lexicon: Consistently use words like "Queen," "King," "Crown," "Royal," "Reign," and "Throne" in all marketing copy to reinforce the brand's core identity.
• •Lead with Empowerment: Every piece of content should aim to uplift and empower the audience. Frame product benefits not just as aesthetic improvements, but as tools for self-expression and confidence.
• •Maintain a Confident and Declarative Voice: Use strong, active verbs and avoid hesitant language. The brand's tone should be as bold and assured as the individuals it seeks to represent.
• •Celebrate Your Community: Actively feature user-generated content and celebrate the diversity and creativity of your customers. This reinforces the values of inclusivity and community.
• •Ensure Visuals Match the Tone: All imagery, from product shots to social media posts, should be high-quality and reflect the regal and empowering aesthetic of the brand. This includes rich colors, elegant styling, and diverse models who embody the "Queen" persona.

Social Perception

The public perception of Respect The Crown, particularly within the online beauty community, is largely positive. The brand is seen as a black-owned business providing high-quality cosmetics that cater especially well to deeper skin tones. The "Holy Grail" setting powder has achieved a viral status on TikTok, with many users considering it a top-tier product. The brand is perceived as authentic and connected to its customers, largely due to the direct engagement from the founder, "RTC Queen," on social media. The packaging is also frequently complimented, adding to the perception of a premium, yet accessible, brand.

Copy Examples

• •Your throne awaits. Our 'Holy Grail' Setting Powder isn't just makeup; it's a decree. Command a flawless, airbrushed finish that reigns for 24 hours. Waterproof, talc-free, and fit for every Queen. #RespectTheCrown
• •Beauty is your birthright. Adorn your crown with cosmetics designed for royalty. Shop the collection and claim your power.
• •Speak your truth with regal confidence. Our new 'Majesty' Matte Lipstick delivers rich, commanding color in a single swipe. A comfortable, long-lasting formula that reminds them who rules. Your lips, your decree.
• •A Queen in her element. We are in awe of @[username]'s stunning look created with our Queendom palette. Your artistry is your power. #CrownedByRTC
• •Your Royal Decree Inside: A Special Offer for Our Queens.