Brand Tone

Professional, Empathetic, and Informative.

Brand Values

• •Health
• •Trust
• •Accessibility
• •Quality

Best Practices

• •Prioritize Education Over a Hard Sell: Focus on informing the customer about the why behind the products. Explain the benefits of nasal breathing and the importance of diagnosing sleep issues. This builds trust and positions the brand as an expert.
• •Maintain a Supportive and Empathetic Tone: Always acknowledge the customer's struggle with sleep. Use phrases like 'we understand the frustration' or 'your journey to better rest' to create a personal and caring connection.
• •Use Credibility Markers: Consistently reference 'clinically validated' tests, partnerships with 'pharmacists and GPs,' and the scientific basis for your products to reinforce authority and trustworthiness.
• •Emphasize Simplicity and Convenience: A major selling point is the ease of at-home testing. Use clear, simple language and highlight how straightforward the process is, from ordering to receiving results.
• •Focus on the Outcome, Not Just the Feature: Instead of just saying 'we sell sleep tests,' frame it as 'we provide the first step to reclaiming your energy' or 'discover the cause of your fatigue.' Connect the product to the ultimate benefit in the customer's life.

Social Perception

The brand is perceived as a serious, medical-adjacent entity rather than a lifestyle brand. It's largely positive among those seeking solutions for snoring and sleep apnea, but the practice of mouth taping is subject to debate, requiring an authoritative and informative tone.

Copy Examples

• •Your Path to Better Sleep Starts Tonight. Discover the convenience of at-home sleep testing and wake up to a healthier you.
• •Breathe better, sleep deeper. Our gentle, effective solutions promote nasal breathing, helping to reduce snoring and improve sleep quality, night after night.
• •Subject: It's time to respect your sleep. Welcome to a community dedicated to better health through better rest. Explore our clinically-backed solutions and learn how a peaceful night's sleep is within your reach.
• •Mouth Breather or Nasal Breather? Why How You Breathe at Night Matters More Than You Think.
• •Tired of being tired? Ask your pharmacist about our simple, at-home sleep test. Get the answers you need to improve your sleep, health, and quality of life.