Brand Tone

Aspirational, artisanal, and serene, evoking escapism and effortless elegance, while also being empowering and ethical.

Brand Values

• •Empowerment
• •Artisanal Quality
• •Comfort & Style
• •Sustainability & Ethical Practices
• •Wanderlust & Escapism

Best Practices

• •Always lead with the 'Why,' emphasizing the story behind the product, especially the collaboration with female artisans and the handcrafted nature of the garments, before detailing product features.
• •Utilize evocative and sensory language that transports the customer, using phrases like "breezy silhouettes," "sun-kissed hues," and "silky soft touch" to create a strong emotional connection.
• •Consistently highlight the versatility and comfort of the clothing, stressing its dual purpose for both elegant events and casual wear, addressing the modern traveler's needs.
• •Maintain an empowering and positive tone, framing the brand's support for women as a shared value with the customer, positioning purchases as contributions to positive impact.
• •Ensure consistency in language across all channels, including the website, product descriptions, social media captions, and marketing emails, to reflect the same artisanal, serene, and empowering tone for a recognizable brand identity.

Social Perception

The brand is likely perceived as a niche, boutique label offering a thoughtful alternative to mass-produced fashion. Customers are likely to be those who value unique design, ethical production stories, and are willing to invest in quality pieces for travel and leisure. The focus on female empowerment is a strong, positive differentiator resonating with conscious consumers.

Copy Examples

• •Introducing 'Vivid Whimsy'—a collection where playful elegance comes to life. Each piece, handcrafted by our talented women artisans, tells a story of vibrant color and joyful sophistication. Ready to add a touch of artistry to your escape? #Resortwear #ArtisanCrafted #EffortlessStyle
• •Feel the Difference, Wear the Story. Our collections are more than just clothing; they are a celebration of female artisans and sustainable style. Discover pieces that bring joy, comfort, and meaningful beauty to your wardrobe.
• •The essence of a perfect sunset, captured in a dress. Designed for seamless movement and crafted with our signature superior printing, this dress moves with you, from a sun-drenched afternoon to an elegant evening under the stars. Effortless, ultra-cozy, and undeniably you.
• •Packing for paradise? Don't forget the magic. Our artisan-made resort wear is designed for the modern wanderer who values comfort, quality, and style that tells a story. Travel beautifully. #Wanderlust #EthicalFashion #VacationReady
• •Welcome back to the Resort Wear universe. As a cherished member of our community, we wanted to give you an exclusive first look at our newest handcrafted arrivals. Each piece is a testament to the incredible skill of our female artisan partners. Find your next treasured piece.