Brand Tone

Passionate, Community-Oriented, and Approachable

Brand Values

• •Curation
• •Quality
• •Customer Care
• •Community

Best Practices

• •Lead with Passion: Always let a genuine love for music shine through. Whether writing about a new pop album or a rare jazz find, the underlying message should be one of excitement and respect for the art.
• •Be a Knowledgeable Friend: Share information, details, and context in an accessible way. Avoid overly technical jargon. The goal is to invite people into the conversation, not to exclude them.
• •Prioritize the Customer Experience: In every piece of copy, from product descriptions to shipping notifications, reinforce the brand's commitment to quality and care. Use phrases like "handled with care," "packaged for a safe journey," and "we're here to help."
• •Foster Community Interaction: Actively ask questions, run polls, and encourage user-generated content (like customers sharing photos of their new records). This builds a loyal following that feels connected to the brand and each other.
• •Maintain Visual and Textual Cohesion: Ensure the "friendly neighborhood" feel is consistent across all platforms. Use high-quality, authentic photos of the records and the store, and ensure the written voice—approachable, passionate, and reliable—is instantly recognizable as Resolute Records.

Social Perception

Trusted, Reliable, and Well-Curated

Copy Examples

• •Just landed in the shop! The much-anticipated sophomore album from [Artist Name]. A stunning blend of [Genre 1] and [Genre 2] that's been spinning on our turntable all morning. We have a limited number of copies on exclusive [Color] vinyl. Come grab yours and let us know your favorite track! #NewMusicFriday #VinylCommunity #ResoluteRecords #TorontoVinyl
• •That crackle before the riff hits. There's nothing like it. We're celebrating the giants of rock with a fresh restock of essential classics from Led Zeppelin, Pink Floyd, and The Who. Carefully sourced and ready for your collection. Shop our full collection of rock legends online—link in bio. #ClassicRock #VinylRecords #RecordStore #BuySellTrade
• •Spin into Summer! Get lost in the groove with 15% off all used vinyl. From hidden gems to timeless classics, your next favorite record is waiting. Explore the collection and give some pre-loved wax a new home. #UsedVinyl #RecordSale #VinylCollection #ResoluteRecords
• •(Image of two different iconic albums side-by-side) It’s a battle of the titans. If you could only listen to one for the rest of your life, who are you picking? [Album A] vs. [Album B]. Vote now and let the great debate begin! #AlbumBattle #MusicDebate #VinylLove
• •Subject: A Staff Pick You Can't Miss Hey [Customer Name], from the moment we dropped the needle on this one, we knew it was special. This week, our team is obsessed with [Album Name] by [Artist Name]. It's a rich, immersive listen that feels both timeless and brand new. We think you'll love it too. Find out why we can't stop playing it. [Link to a short blog post or the product page].