Brand Tone

Edgy & Youthful, Creative & Expressive, Approachable & Customer-Focused, Handmade & Authentic

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Customer Collaboration & Satisfaction
• •Quality Craftsmanship (within handmade context)
• •Transparency
• •Potential nod to Sustainability/Resourcefulness

Best Practices

• •Embrace the Edge: Use language that is bold, slightly rebellious, and confident. Don't be afraid of niche slang or references relevant to the target subcultures (like G59), but ensure it's authentic.
• •Highlight "Handmade" and "Unique": Continuously reinforce that these are not mass-produced items. Use words like "handcrafted," "one-of-a-kind," "custom-built," "artisan," "individually designed."
• •Speak Directly to Individuality: Frame products as tools for self-expression. Use phrases like "show your style," "make it yours," "dare to be different," "your vision."
• •Maintain an Approachable Undercurrent for Customization: While the aesthetic is edgy, the communication around custom orders should remain helpful, patient, and collaborative, as reflected in customer reviews. Use clear calls to action for custom inquiries (e.g., "DM us your idea," "Let's create your vision").
• •Visual-Verbal Consistency: Ensure the edgy, creative, and unique tone of the copy is mirrored in the visual content on social media and the website. The visual elements (darker themes, specific artist imagery, unique designs) should reinforce the written message.

Social Perception

Highly Positive among Customers, Niche Appeal, Seen as Unique & Cool, Trusted for Customization

Copy Examples

• •Instagram Post (Showcasing a new $uicideboy$ themed case): Rep G59 till the grave. unserer new $uicideboy$ inspired resin case is here to make a statement. Handcrafted, unique, just like your playlist. Dare to be different. Customize yours or grab this design now. Link in bio. #res1ncase #g59 #suicideboys #customphonecase #handmadeedgy
• •TikTok Video Caption (Time-lapse of a custom anime case being made): Your vision, our craft. Watch this custom anime OC case come to life. 😈 Each one handmade, each one unique. What should we create next? DM us your ideas! #res1ncase #animecase #customanime #handmadeart #otaku #phonecasedesign #creativeprocess
• •Website Banner: STANDARD IS BORING. Your Phone. Your Rules. Get a 100% handmade resin case that screams YOU. Customize every detail or shop our artist-inspired collections. #DareToBeDifferent #resinsgift
• •Email to a customer who favorited an item but didn't purchase: Subject: That [Product Name] Case is Calling Your Name... Hey [Customer Name], We saw you checking out the [Product Name] resin case. It's a sick choice. Remember, each res1ncase is handmade with an edge, ready to make your phone as unique as you are. Got an idea for a tweak? Or want something totally custom? Just hit reply – we make your vision a reality. Dare to be different? [Link to product] #res1ncase
• •Product Description Snippet (for a fully customizable option): Don't just protect your phone, define it. With our Fully Custom Resin Case, you're the artist. From embedded objects [see our display items like handcuffs, crosses, etc. for inspo!] to your favorite colors and artist tributes, we bring your most daring ideas to life. Each case is meticulously handcrafted from non-toxic resin, ensuring your unique design is also durable. Tell us your vision – let's create something no one else has. #custommade #resincraft #uniquephonecase #expressyourself #res1ncase