Brand Tone

Edgy and Bold, Enthusiastic and Passionate, Helpful and Instructional, Direct and Action-Oriented

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Community and Sharing
• •Boldness and Uniqueness
• •Accessibility (in terms of knowledge)

Best Practices

• •Embrace the Edge, But Stay Inclusive: While the "AF" is a core part of the identity, ensure the underlying message is still welcoming and supportive to artists of all levels. The boldness should be in the empowerment and the vibrancy of the art, not in alienating potential customers. Use enthusiastic and confident language.
• •Be Genuinely Enthusiastic: Let the passion for resin art shine through. Use vibrant, descriptive language that conveys excitement about the colors, techniques, and creative possibilities. Words like "amazing," "incredible," "blow your mind," "epic" can be part of the lexicon if used authentically.
• •Prioritize Helpful, Actionable Content: Balance the edgy persona with genuinely useful information. Tutorials, tips, and clear product descriptions are crucial. The tone can be informal and direct, but the content must be valuable.
• •Visuals and Voice Must Match: The bold, vibrant, and sometimes "in-your-face" nature of the brand name and desired tone should be consistently reflected in the visual style of the website, social media, and product photography.
• •Listen and Engage with the Community (with AF Flavor): When responding to comments or questions, maintain the established bold and friendly tone. Acknowledge the community's creations with enthusiasm. This reinforces the brand personality and builds loyalty.

Social Perception

As a Go-To Source for Resin Artists, Appreciation for "Wow" Factor, Potentially Polarizing Name, Helpful and Knowledgeable

Copy Examples

• •💥 HOLY SHIFT! 💥 Our NEW 'Cosmic Teal' Resin Color is here to blow your creative minds. Seriously, the dimension on this is INSANE. Stop dreaming about epic art, start MAKING it. Tap the link in bio – your next masterpiece is waiting. #AmazingAFArtwork #ResinColors #ResinArt #DIYGoals #ColorBomb
• •Tired of muddy pours and zero cells? Level up your resin game with our 'Resin Like a Rockstar' online course. We spill ALL the secrets – no BS, just pure, amazing results. Ready to go from 'meh' to 'HELL YEAH'? Click here to enroll: [Link] #ResinCourse #ArtTutorial #AmazingAF #EpoxyArt #LearnToResin
• •Title: INSANE Resin Cells WITHOUT a Torch?! 🔥 Mind-Blowing AF Technique! Snippet: You asked, we delivered! Watch us create the most AMAZING, lacy cells using a super simple (but totally badass) technique. No fancy gear needed. Get your Resin Colors ready and prepare to be wowed. Full product list in description! 👇
• •Don't Just Make Art. Make It Amazing AF. 🔥 Shop the boldest resin colors, innovative molds, and all the gear you need to unleash your inner art beast. Your canvas is calling.
• •Your Art's About to Get a Whole Lot More Amazing (AF)... & Cheaper! 😉