Brand Tone

Artisanal & Passionate, Appreciative & Customer-Focused, Proud & Confident (in their products), Helpful & Approachable

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Exclusivity
• •Customer Satisfaction
• •Passion for the Craft
• •Sustainability & Safety (implied)
• •Functionality & Beauty

Best Practices

• •Always Emphasize "Handcrafted" and "Unique": These are core to the brand's identity and resonate well with customers. Highlight the individual artistry in each piece.
• •Use Passionate and Authentic Language: Let the love for the craft shine through. Share the "Our Story" narrative of turning a hobby into a business, as this creates a relatable and genuine connection.
• •Incorporate Customer Testimonials and Language: Use phrases and sentiments from positive reviews to build credibility and echo the customer's voice (e.g., "outstanding craftsmanship," "beautiful work").
• •Maintain a Helpful, Friendly, and Appreciative Voice: Whether in product descriptions, social media replies, or email communication, ensure the tone is approachable and customer-centric. Thank customers for their support.
• •Focus on Both Beauty and Functionality: Highlight that the products are not just aesthetically pleasing ("visually stunning") but also made from "premium-quality" materials designed for use. Ensure any safety information (like food-safe epoxy for contact only) is clearly and positively communicated.

Social Perception

The brand is seen as a creator of beautiful, high-quality, handcrafted wood and resin art pieces. The customer service is perceived as responsive and helpful.

Copy Examples

• •Headline: From Our Hands to Your Home: Discover the Art of Resinating Rivers. Body: Born from a passion for woodworking and a love for unique design, each Resinating Rivers piece is more than just home decor – it's a story told in wood grain and shimmering resin. We pour our hearts into crafting beautiful, functional art that brings a touch of nature's elegance into your life. Experience the difference handmade makes.
• •Headline: The Perfect Gift? It's Uniquely Handcrafted. Body: Searching for a gift that truly stands out? Our charcuterie boards and resin art are crafted with care, ensuring no two pieces are ever alike. Give a gift of artistry and quality that will be cherished for years to come. As our customers say, "Awesome work...Highly recommend for personal gifts for any occasion!"
• •Headline: Where Quality Meets Artistry. Body: At Resinating Rivers, we meticulously select sustainably-sourced woods and pair them with vibrant, food-safe epoxy to create stunning, durable pieces for your home. We believe in "outstanding craftsmanship" and delivering items that are "truly an authentic piece of art." Elevate your space with a touch of handcrafted elegance.
• •Headline: Your Vision, Our Craftsmanship. Body: Have a specific idea in mind? We love bringing custom designs to life! Let's collaborate to create a bespoke resin and wood masterpiece that perfectly reflects your style. Our friendly team is here to guide you every step of the way, ensuring a "great customer experience throughout the entire process."
• •Headline: More Than Decor, It's a Conversation Starter. Body: Each Resinating Rivers creation, with its unique wood patterns and flowing resin, is designed to be a "standout piece in any kitchen" or living space. Handcrafted with passion, our pieces invite admiration and bring a natural, artistic touch to your gatherings. Explore our collection and find the piece that speaks to you.