Brand Tone

aspirational, confident, and craft-focused. It is professional yet passionate, avoiding overly casual slang while maintaining an accessible and impressive voice.

Brand Values

• •Exceptional Craftsmanship
• •Quality & Durability
• •Uniqueness & Artistry
• •Customer-Centricity
• •Safety and Transparency

Best Practices

• •Lead with Strong, Active Verbs: Use commanding and evocative verbs like "Forge," "Command," "Engineer," "Anchor," and "Define" to create a sense of empowerment and capability.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a cutting board, describe the elevated experience of cooking or the impression it will make on guests. Frame products as tools for a better lifestyle.
• •Use a Lexicon of Craft and Quality: Incorporate words like "meticulous," "handcrafted," "solid wood," "high-grade," "bespoke," and "artisan" to consistently reinforce the brand's core value of craftsmanship.
• •Tell the Story of the Materials: Briefly mention the type of wood (e.g., "solid walnut," "exotic tiger wood") or the inspiration for the resin color ("deep ocean epoxy") to add depth, authenticity, and a sense of uniqueness to each piece.
• •Speak to the Aspiration: The copy should appeal to the customer's desire to own something unique, impressive, and of high quality. It should make them feel that by purchasing a Resinating Rivers piece, they are investing in their personal brand and the quality of their home environment.

Social Perception

Overwhelmingly positive, with customers consistently praising product beauty and quality, fast shipping, excellent customer service (especially for custom orders and communication), and the items' suitability as gifts. The brand effectively handles critical feedback professionally, reinforcing its commitment to quality and customer satisfaction.

Copy Examples

• •This isn't just a table. It's the new heart of your home. Where deals are made, stories are told, and legacies begin. Meticulously crafted from solid walnut and deep ocean epoxy. Your command center is ready. #RiverTable #Woodworking #Handcrafted
• •Forge your culinary masterpieces. Engineered from end-grain oak for superior durability and knife-edge preservation, this board is built to withstand your most ambitious kitchen exploits. The subtle obsidian resin inlay isn't just for show—it's a mark of distinction. Step up your game.
• •Your top-shelf whiskey deserves more than a standard coaster. Protect your surfaces with a piece of art. Our handcrafted coasters, made from reclaimed bourbon barrel wood and smoked epoxy, are designed for the discerning man. Make every drink an experience.
• •Wow Them Before The Meal is Even Served.
• •Your vision, our craftsmanship. Let us build the statement piece you've been dreaming of. From custom dimensions to a specific shade of resin that matches your team's colors, we make it a reality. Let's build your legacy, together.