Brand Tone

Inspiring, Supportive, Quality-Focused, Accessible, Professional, Engaging, and Friendly.

Brand Values

• •Quality
• •Creativity
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Inspiration: Always frame content around the creative possibilities. Use vibrant, high-quality visuals of finished projects and the creation process to inspire your audience.
• •Educate and Empower: Consistently share knowledge. Create tutorials, blog posts, and FAQs that address common customer questions and challenges, positioning the brand as a helpful expert.
• •Use a Supportive and Positive Voice: Whether responding to comments, writing product descriptions, or crafting social media posts, maintain a friendly, encouraging, and positive tone. Simple touches like using appreciative language and emojis in review responses can reinforce this.
• •Highlight Quality with Confidence: Clearly communicate the premium features of your products (e.g., non-toxic, bubble-free, UV-resistant) in a straightforward and confident manner. Back these claims up with visual proof through videos and high-resolution photos.
• •Build a Community: Actively feature user-generated content across your social channels. This not only provides social proof but also makes customers feel valued and part of a larger creative community, strengthening brand loyalty.

Social Perception

Trusted, Reliable, High-Quality, Reputable, and Dependable supplier. Perceived as a go-to for resin art supplies, known for excellent product quality, fast dispatch, and delivery.

Copy Examples

• •That mesmerising moment when color and clarity collide. ✨ Our Precision Pour Epoxy Resin is designed for a flawless, bubble-free finish every single time. What masterpiece will you create this weekend? Tag us in your work! #ResinArtSuppliesUK #EpoxyResin #Crafting
• •Your Vision, Our Quality. From deep river tables to delicate jewelry, find the perfect crystal-clear, UV-resistant resin for your next project. Shop the collection and bring your ideas to life.
• •Stuck on a cloudy cure? We can help! 💡 Don't let cloudy resin dim your sparkle! Our latest blog post breaks down the simple steps to get a crystal-clear finish, every time. Plus, check out our best-selling Top Coat Epoxy Resin, trusted by artists for its durability and stunning high gloss. Read the blog. Shop now.
• •When in doubt, just add glitter. ✨ Watch our chameleon glitter work its magic! All products are linked in our shop. #Satisfying #ResinPour #DIY
• •New to resin art? Welcome! We believe everyone can create something beautiful. That's why we offer high-quality, easy-to-use starter kits and expert guidance to help you begin your journey. Get 15% off your first order and discover a new passion today!