Brand Tone

Elegant & Artisanal (for high-end products and website) and Passionate & Approachable (for social media and workshops)

Brand Values

• •Passion for Art
• •Artistic Integrity & Uniqueness
• •Craftsmanship and Quality
• •Inspiration and Education
• •Sustainability

Best Practices

• •Segment by Platform: Maintain the sophisticated, elegant tone for your website and high-value product descriptions. Use the passionate, friendly, and community-focused voice for social media, especially Instagram.
• •Lead with the "Why": Always circle back to the core story—the passion for art, the career change, and the desire to inspire. This is your most unique asset. Weave this narrative into "About" pages, blog posts, and even occasional social media captions.
• •Use Storytelling in Descriptions: Instead of just listing features, tell the story of the piece. "This table was inspired by the sunset over the Arabian Sea," or "The crystals in this piece were hand-selected for their calming energy."
• •Emphasize the "Handmade" and "Bespoke" Nature: Consistently use words like "handmade," "handcrafted," "artisanal," "bespoke," and "one-of-a-kind" to reinforce the value of your work and differentiate it from mass-produced items.
• •Create a Community, Not Just a Customer Base: In your copy, especially for workshops and social media, use inclusive and encouraging language. Ask questions, invite comments, and use phrases like "Join our community," "fellow artists," and "let's create together" to foster a sense of belonging.

Social Perception

Positive & Reputable, Inspirational, and Authentic & Artist-Led. The brand is seen as a genuine reflection of its founder's artistic vision, inspiring others to pursue their passions, and is considered a top player in its category.

Copy Examples

• •More than a table, it's a conversation with the earth. Our bespoke geode tabletops capture the wild beauty of natural crystals, suspended forever in flawless resin. Each piece is a unique masterpiece, meticulously crafted to be the soul of your space. Invest in art that is not just seen, but felt.
• •Trapping your favorite memories in time. ✨ There’s nothing we love more than seeing your photos come to life in our handmade resin frames. Each one is poured with love, knowing it will hold a moment that means the world to you. Where emotions meet art. DM us to create yours! #HandmadeWithLove #ResinArt #PersonalizedGifts
• •Unleash the artist you didn't know you had. It was a leap of faith for me to start this journey, and I want to share that creative fire with you. Join our workshop to learn the magic of resin art, from your first pour to your final, stunning piece. Let's create something beautiful together. No experience needed—just a passion to start!
• •From boardrooms to breathtaking art. For 20 years, my world was finance. But a passion for creation called for a change. In 2021, I took a leap and founded ResinandRitesh—not as a business, but as a promise to pursue a dream. Every piece we create is a chapter of that story, a testament to the idea that it's never too late to build a life you love.
• •Artistry that honors our planet. At ResinandRitesh, we believe beauty shouldn't come at the earth's expense. That’s why we are committed to using ethically sourced wood and eco-friendly resins in our creations. Choose art that not only elevates your home, but also aligns with your values. Explore our sustainable collection today.