Brand Tone

Enthusiastic, Creative, Supportive, Educational, Quality-Focused, Professional, Approachable, and Friendly

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Satisfaction & Support
• •Innovation
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Inspiring," "Helpful," "Innovative," "Playful," "Authoritative") and provide "do" and "don't" examples for phrasing, vocabulary, and style.
• •Prioritize Clarity and Simplicity: Especially when explaining technical aspects of resin art, use clear, concise language that is easily understood by both beginners and experienced artists. Avoid overly technical jargon where possible, or explain it simply.
• •Use Storytelling and Show, Don't Just Tell: Instead of just saying your resin is "high quality," describe the results it produces (e.g., "glass-like finish," "UV resistant," "minimal bubbles"). Share customer success stories or showcase stunning art created with your products.
• •Maintain a Consistent Visual and Textual Language on Social Media: Ensure that the tone of your captions, responses to comments, and even the style of your visuals (e.g., bright, artistic, clean) align. Use a consistent emoji palette if applicable.
• •Educate and Empower: Position the brand as a helpful resource. Create copy that offers tips, tutorials, solutions to common problems, and inspiration. This reinforces the supportive and expert aspects of the brand tone.

Social Perception

As a Supplier of Quality Materials, As an Educational Resource, As a Creative Community Hub

Copy Examples

• •Headline: Unleash Your Inner Artist with Resin24! ✨ Body: Dive into the vibrant world of resin art! Our premium, easy-to-use epoxy resins and dazzling pigments are perfect for bringing your most imaginative creations to life. Quality you can trust, creativity you can't resist. Shop now and let your masterpiece begin! Call to Action: Explore Our Collection
• •Headline: New to Resin Art? We've Got You Covered! Body: Feeling inspired but not sure where to start? Join our beginner-friendly online workshop and learn the A to Z of resin crafting from our experts. Get hands-on guidance and all the tips you need to create stunning pieces from your very first try. Call to Action: Sign Up for a Workshop Today!
• •Headline: Crystal Clear Results, Every Single Time. Body: Don't let cloudy finishes dim your shine. Resin24's artist-grade epoxy delivers a flawless, high-gloss, crystal-clear finish that makes your colors pop and your projects stand out. Experience the difference quality makes. Call to Action: Discover a Flawless Finish
• •Headline: Your Vision, Our Colors. Endless Possibilities. Body: From deep ocean blues to sparkling galaxy shimmers, our extensive range of premium pigments will take your resin art to the next level. High-quality, vibrant, and easy to mix – what will you create today? Call to Action: Shop Pigments & Shine
• •Headline: Crafted with Care, For Creators Like You. Body: At Resin24, we're passionate about empowering your creativity. That's why we source only the best materials and offer expert support every step of the way. From our sustainable practices to our dedicated team, we're here to help your artistic journey flourish. Call to Action: Learn More About Our Values