Tono de Marca

Empathetic and Supportive, Professional and Authoritative, Inspirational and Empowering

Valores de Marca

• •Resilience and Perseverance
• •Growth and Empowerment
• •Integrity and Trust
• •Community and Connection

Mejores Prácticas

• •Lead with Empathy, Support with Authority: Start communications by acknowledging the client's struggle or ambition (empathy). Then, introduce your solution by referencing expertise, data, or specific methodologies (authority). This builds trust and credibility simultaneously.
• •Use "You"-Centric Language: Frame benefits around the client. Instead of "We offer resilience training," use "You will build the resilience to...". This makes the message more personal and empowering.
• •Maintain a Hopeful, Forward-Looking Tone: While acknowledging challenges, the focus should always be on growth, solutions, and positive outcomes. Use powerful, action-oriented verbs like "unlock," "transform," "build," and "achieve."
• •Translate Clinical Terms into Tangible Benefits: Instead of just mentioning "CBT" or "EMDR," explain what these tools help clients do. For example, "Learn to reframe negative thought patterns with Cognitive Behavioral Therapy to reduce anxiety and improve focus."
• •Create a "Word Bank" of On-Brand Terms: Compile a list of words that align with the brand's tone and values (e.g., empower, overcome, thrive, strength, focus, clarity, potential, growth) and words to avoid (e.g., suffering, broken, hopeless, quick-fix). This ensures consistency across all writers and platforms.

Percepción Social

Clients feel genuinely cared for and supported. The services are perceived as highly effective and life-changing. The brand is seen as professional and competent.

Ejemplos de Copy

• •Beyond Coping. Towards Thriving. Unlock your potential with expert performance coaching designed for life's biggest challenges.
• •Pressure is a privilege, but it doesn't have to be a burden. Our evidence-based mental strategies help executives and athletes transform stress into their greatest asset. Ready to build your resilient mind? #PerformancePsychology #MentalStrength #Resilience #Leadership
• •Feeling overwhelmed? Here’s how to reclaim your focus.
• •Resilient Minds Coaching | Elite Mental Performance | Build the mindset to overcome any obstacle. Book a consultation.
• •The CEO's Secret Weapon: Why Emotional Resilience is the New Pillar of Leadership.