Brand Tone

Approachable & Friendly, Knowledgeable & Passionate, Conscious & Purposeful, Stylish & Curated, Community-Oriented, Slightly Playful & Creative

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Curation
• •Community
• •Conscious Consumption
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., friendly, knowledgeable, conscious) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Lead with Value & Story: Focus on what makes each piece special, its history (if known), and how it aligns with sustainable and individual style values, rather than just listing features.
• •Speak to Your Community, Not Just at Them: Use inclusive language ("we," "us," "our community"). Ask questions, invite interaction, and feature customer stories or styles when appropriate to foster a sense of belonging.
• •Emphasize Sustainability Authentically: Weave in the message of conscious consumption and the benefits of pre-loved items naturally. Avoid greenwashing; be transparent and genuine about your efforts.
• •Stay Visually and Verbally Cohesive: Ensure the language used in your copy matches the aesthetic of your visuals. If your images are stylish and curated, your words should be too. Regularly review all content channels for consistency.

Social Perception

Trusted Source for Vintage, Sustainable Choice, Stylish & Trendy, Community Hub, High-Quality, Friendly & Welcoming

Copy Examples

• •Instagram Post (New Arrival - Vintage Dress): Hello, sunshine! ☀️ This 70s floral dream just landed in the shop and is begging for a garden party or a sunny stroll. Imagine the stories these petals could tell... Ethically sourced, lovingly restored, and ready for its next chapter with you. Pop by the store or tap to shop online before she’s whisked away! #VintageMagic #SustainableStyle #70sFashion #ResetFinds #STLvintage
• •Email Newsletter Subject Line (Promoting a Sale): Rare Gems Uncovered ✨ Your exclusive peek at our End-of-Season Vintage Sale! *(Body Snippet):* Hey Reset fam! We've been digging deep in our treasure trove and have unearthed some incredible vintage pieces that are now looking for new homes at even friendlier prices. It's your chance to snag that unique item you've been eyeing and give it a story all its own. Conscious style never felt so good.
• •Website Banner (Highlighting Sustainability): Wear the Change. Discover unique vintage and pre-loved pieces that tell a story and protect our planet. Shop consciously with Reset.
• •Facebook Event Post (For an In-Store Workshop): Let's get creative! Join us this Saturday for our 'Visible Mending' workshop and learn how to give your beloved clothes a new lease on life. We're all about extending the journey of our garments and making fashion more sustainable, together. Limited spots – link in bio to register! #CommunityLove #SustainableSkills #ResetEvents #STL
• •Product Description (Unique Accessory): More than just a [accessory type], this piece is a conversation starter. Handpicked for its unique character and timeless appeal, it’s ready to add that perfect finishing touch to your individual look. Crafted with care in a bygone era, imagine the adventures it's already seen. What stories will you add? #CuratedVintage #StyleWithStory #UniqueAccessories