Brand Tone

Elegant, Artisanal, and Serene

Brand Values

• •Celebration of Heritage
• •Artisanal Quality
• •Timeless Elegance
• •Understated Luxury
• •Mindful Consumption

Best Practices

• •Lead with the Craft: Always start the narrative with the artisanal aspect. Use words like "handcrafted," "artisanal," "hand-block printed," and "woven" to consistently reinforce the brand's core value.
• •Use Evocative and Sensory Language: Describe the feel of the fabric ("soft," "breathable," "gossamer") and the visual details ("delicate motifs," "rich indigo," "vibrant hues") to create a more immersive experience for the customer.
• •Maintain a Graceful and Respectful Voice: Whether responding to comments or writing descriptions, the tone should remain polite, elegant, and appreciative. This reflects the sophisticated nature of the brand.
• •Educate, Don't Just Sell: Briefly explain the story behind a particular print or fabric. This elevates the product from a simple commodity to a piece of cultural significance and justifies its premium nature.
• •Ensure Visual and Textual Harmony: The serene, elegant, and high-quality aesthetic of the photography must be matched by the copy. The words should feel like they belong in the same world as the images—calm, beautiful, and timeless.

Social Perception

The brand is perceived by its online followers as a provider of beautiful, high-quality, and authentic ethnic wear. Customers in the comments sections frequently praise the aesthetics, the fabric, and the unique designs. The perception is that of a premium, trustworthy brand for those who appreciate traditional Indian textiles and elegant design. The positive engagement on their own channels indicates a loyal and appreciative customer base.

Copy Examples

• •Draped in heritage. Our new 'Gulmohar' Chanderi Silk Kurta set is a quiet poem written in Sanganeri block prints. Each motif is a testament to the hands that crafted it. Experience the whisper of tradition.
• •Wearable Art, Woven with Tradition. Discover Reseh's collection of handcrafted apparel and carry a piece of heritage with you.
• •The 'Mehra' Dress: Effortless grace meets artisanal legacy. Crafted from the softest breathable cotton, this dress features intricate hand-block prints made by master craftsmen in Jaipur. The relaxed silhouette flows with you, making it a perfect companion for sun-drenched afternoons and serene evenings. A timeless piece for a conscious wardrobe.
• •Just Arrived: New Heirlooms from Reseh
• •Slide 1: From block... (video of a wooden block) Slide 2: ...to beauty. (video of a craftsman printing the fabric) Slide 3: The soul of Reseh is in the hands of our artisans. (photo of the finished garment)