Brand Tone

Artisanal, Personal, and Educational

Brand Values

• •Sustainability & Eco-Consciousness
• •Craftsmanship & Quality
• •Community
• •Authenticity

Best Practices

• •Lead with the Story: Every color has a source, and every batch has a story. Always start with the "why" or "how" behind the product—whether it was foraged avocado pits or a new botanical experiment.
• •Use Sensory and Evocative Language: Use words that appeal to touch, sight, and emotion. Phrases like "impossibly soft," "earthy tones," "coaxed from nature," and "whispers of color" reinforce the artisanal quality.
• •Maintain the Personal Connection: Continue to use "I" and "my" in communications. Share personal anecdotes, challenges, and joys from the studio. This makes the brand human and relatable.
• •Educate, Don't Just Sell: Frame product launches as an opportunity to teach. Explain what makes a particular dye unique, why a certain fiber was chosen, or how to care for naturally dyed items. This adds value beyond the product itself.
• •Champion Your Values in Every Post: Reinforce the core values of sustainability, craft, and community consistently. Use hashtags like #NaturalDyes, #SustainableCraft, #HandDyedYarn, and #SlowLiving to attract the right audience and solidify the brand's identity.

Social Perception

The brand is perceived positively within its niche community of crafters and fiber artists, characterized by high engagement, being seen as a knowledgeable expert, and holding a strong, respected reputation for high-quality, ethical, and beautiful artisan products.

Copy Examples

• •Meet ‘Autumn Sumac,’ our latest small-batch creation. The soft blush tones were coaxed from sumac berries foraged right from my garden after the first frost. Each skein tells the story of the changing season. I can just imagine this knit up into a cozy shawl for crisp autumn walks. Available now in the shop (link in bio).
• •Subject: From my kitchen to your needles… This week, the studio smelled of onions! It's amazing how the papery skins, something most of us toss away, can produce the most incredible shades of gold and rust. It’s a slow, beautiful process, and it’s a little reminder that beauty can be found and ‘rescued’ from the most unexpected places. Take a peek at the new 'Onion Skin Gold' collection on the blog today.
• •Product: Hand-Dyed Sock Yarn - 'Riverstone' This variegated grey is dyed with a special blend of natural tannins to evoke the smooth, water-worn stones of a riverbed. As a hand-dyed yarn, no two skeins are exactly alike, ensuring your finished project will be a truly one-of-a-kind piece. Perfect for socks, shawls, and accessories that carry a story. 100% Superwash Merino | 400 yds | Fingering Weight.
• •What are you all casting on this weekend? I’ve just wound a skein of our ‘Marigold’ yellow and am dreaming up a project. I’d love to see what you’re creating with your own rescued textiles and natural yarns! Share a photo in the comments below, I always find so much inspiration from this wonderful community.
• •Tired of synthetic colors? Create with the soul of nature. Our yarns are hand-dyed in Toronto with flowers, roots, and kitchen botanicals. Sustainable, unique, and impossibly soft. Discover the magic of natural color at rescuedtextiles.com.