Brand Tone

Nostalgic and Celebratory, Friendly and Personal, Enthusiastic and Engaging, Informative and Passionate

Brand Values

• •Nostalgia
• •Community
• •Authenticity
• •Fun and Escapism
• •Reliving Positive Memories

Best Practices

• •Embrace 80s Slang (Authentically): Use iconic 80s words and phrases like "radical," "totally tubular," "gnarly," "awesome," "like, totally" – but don't overdo it or force it. It should feel natural and fun, not like a caricature.
• •Ask Engaging Questions: Encourage interaction by regularly asking followers about their own 80s experiences, favorites, and memories. This reinforces the community aspect and friendly tone.
• •Use Emojis and Visual Language: Incorporate relevant emojis (👾📼🎬🎤🕹️✨) to add to the playful and visual nature of the 80s. Use exclamation points to convey enthusiasm.
• •Maintain a Positive and Upbeat Vibe: Focus on the fun, exciting, and positive aspects of the 80s. The tone should be uplifting and make people smile as they reminisce.
• •Tell Personal Stories (When Appropriate): Continue Steve's approach of sharing personal anecdotes or connecting content back to genuine childhood experiences. This builds authenticity and relatability.

Social Perception

Positive and Appreciative, Community Hub, Source of Joy, Credible Nostalgia Source

Copy Examples

• •Website Banner/Social Media Post: "Totally Tubular! 🚀 Remember the days of mixtapes, arcades, and big hair? We do! Dive back into the raddest decade with Rerun the 80s. What's your fave 80s memory? Share below! #80sNostalgia #RerunThe80s #BackToThe80s"
• •Product Description (for an 80s Movie T-Shirt): "Grab your popcorn and flux capacitor! This [Movie Title] tee is straight out of your favorite 80s blockbuster. Rock this look and tell the world you've got excellent taste in cinematic gold. Warning: May cause spontaneous quoting of movie lines! 😉 #80sMovies #RetroStyle #GeekChic"
• •Email Newsletter Subject Line: "Hey 80s Kids! 👾 Remember This Gem? + Totally Awesome New Arrivals!"
• •Instagram Caption for a Toy Photo: "Spotted: a wild [Toy Name] in its natural 80s habitat! Who else spent hours battling boredom with this bad boy? Pretty sure this was peak childhood. What toys made your 80s epic? Let us know! 👇 #80sToys #ChildhoodMemories #RetroGaming #VintageToys"
• •Blog Post Title/Social Hook: "Way Back Wednesday: The 80s Mall Stores We Basically Lived In 🛍️ From the food court to the record shop, where did you and your crew hang out? Take a trip down memory lane with us! [Link] #80sMall #RetroCulture #TeenageDreams"