Brand Tone

Aspirational, stylish, and friendly, with language that is polished yet accessible, inviting, and fashion-forward.

Brand Values

• •Quality and Authenticity
• •Sustainability
• •Accessible Luxury
• •Style Curation
• •Community

Best Practices

• •Always mention the designer name prominently as it is a key selling point.
• •Use sophisticated, fashion-forward language while keeping the tone friendly and inviting, avoiding jargon.
• •Subtly reinforce sustainability by weaving in words like "conscious," "circular," "pre-loved," and "sustainable style" without overpowering the luxury message.
• •Build trust and differentiate the brand from standard thrift stores by emphasizing curation and quality with terms like "curated," "hand-selected," "authenticated," and "excellent condition."
• •Create a sense of urgency and exclusivity for one-of-a-kind items using phrases like "Just landed," "One-of-a-kind," and "Won't last long" to encourage immediate action.

Social Perception

Re-Run Consignment is largely perceived as a reputable, stylish, and reliable destination for high-quality, authentic designer second-hand fashion in Perth, recognized for its curated selection and fashionable boutique presence.

Copy Examples

• •The perfect Zimmermann dress for your next event just landed. Effortless elegance meets sustainable style. Visit us on Angove Street or tap to shop the dream online. #ReRunPerth #SustainableLuxury #Zimmermann
• •Your wardrobe, reimagined. Discover curated, pre-loved designer pieces from Chanel, Aje, and more. Shop authenticated luxury that lasts.
• •Love designer fashion but not the price tag? Re-Run Consignment in North Perth is your secret style weapon. We curate the best pre-loved pieces from Australian and international designers. New arrivals daily! #PerthFashion #DesignerConsignment #ShopLocalPerth
• •New Arrivals: Gucci, Scanlan Theodore & Your Next Forever Piece. This week is all about timeless investments. From a classic Gucci handbag to the perfect Scanlan Theodore knit, discover authenticated luxury designed to be loved for years to come. Conscious style is always in season.
• •POV: You found the best designer consignment store in Perth. Your dream wardrobe is waiting at Re-Run 😉 #Perth #DesignerResale #SecondhandFashion #LuxuryFinds