Tono de Marca

Encouraging, enthusiastic, authentic, relatable, supportive, and empowering.

Valores de Marca

• •Self-care
• •Wellbeing
• •Inspiration
• •Empowerment
• •Quality
• •Convenience
• •Authenticity

Mejores Prácticas

• •Always Lead with Inspiration and Empowerment: Frame your messaging around helping the customer become their "best version" and taking control of their wellbeing.
• •Share the "Why" Passionately: Consistently reiterate the founders' story and their genuine belief in the benefits of cold water therapy.
• •Focus on Benefits, Not Just Features: While product details are important, always tie them back to how they improve the customer's physical and mental state (e.g., "reduces swelling and soreness for post workout recovery," "boosts dopamine levels, leaving you feeling happier").
• •Maintain a Supportive and Understanding Voice: Acknowledge life's stresses and position the product as a practical, accessible solution and a form of essential self-care.
• •Focus on *their* journey, *their* potential, and how Replenished can support *them* (e.g., "inspiring *you* to feel your best," "unlock *your* full potential").

Percepción Social

Positive customer experiences, trust, and a game-changing product that enhances recovery and wellbeing, discovered through social media.

Ejemplos de Copy

• •To encourage and inspire you to be the very best version of yourself, and put your physical and mental wellbeing at the very top of your to do list!
• •We are all about inspiring you to feel your best.
• •Our passion and purpose is bringing you our own Replenished ice bath.
• •BOOST YOUR MENTAL HEALTH WITH ICE BATHS : THE CHILLY SECRET TO A HAPPIER YOU
• •Remember, self-care isn't selfish; it's essential!