Brand Tone

Innovative and Creative, Conscious and Responsible, Chic and Stylish, Approachable and Passionate, Playful and Vibrant

Brand Values

• •Sustainability
• •Innovation
• •Timelessness & Style
• •Quality Craftsmanship
• •Diversity and Individuality
• •Practicality

Best Practices

• •Embrace "Eco-Chic" Language: Consistently blend terms related to sustainability (e.g., "repurposed," "eco-friendly," "conscious") with fashion-forward vocabulary (e.g., "chic," "stylish," "vibrant," "timeless").
• •Tell the Story: Weave the brand's origin story – the transformation of umbrella leftovers into beautiful bags – into product descriptions and social media content to reinforce innovation and resourcefulness.
• •Highlight Uniqueness and Craftsmanship: Use descriptive words that emphasize the distinctive pleated texture, the handcrafted nature, and the vibrant color palettes of the bags.
• •Maintain a Positive and Empowering Voice: Focus on how Repleat bags allow customers to express their individuality and make a positive impact, aligning with the brand's philosophy of celebrating diverse styles.
• •Be Playful yet Purposeful: Incorporate a sense of fun and creativity, especially when showcasing the colors and versatile designs, while always grounding the message in the brand's sustainable mission and quality.

Social Perception

Repleatbag is perceived as an innovative and stylish brand with a strong commitment to sustainability. Customers and media alike praise its unique designs, the clever use of repurposed materials, and its eco-conscious ethos. The Vogue award has significantly boosted its credibility and "it bag" status. It's seen as a brand that offers unique, eye-catching accessories for fashion-conscious individuals who also value environmental responsibility.

Copy Examples

• •Headline: Don't just turn heads. Turn waste into wonder. Body: Introducing Repleat: Where discarded umbrella fabrics are reborn as vibrant, pleated showstoppers. Carry a story of innovation and style. #RepleatTheCycle
• •Headline: Sustainable Chic? It's in the Bag. Body: Discover handcrafted pleated bags that are as kind to the planet as they are to your style. Lightweight, water-resistant, and undeniably unique. That's the Repleat promise.
• •Headline: From Factory Floor to Fashion Forward. Body: We saw potential in the overlooked. Now, you can wear it. Repleat bags: award-winning design, eco-friendly heart. Express your unique style, effortlessly.
• •Headline: Pleats That Speak Volumes. Body: Our signature pleats aren’t just a design; they’re a statement. A statement of timeless style, conscious choices, and the vibrant beauty of second chances. Find your Repleat.
• •Headline: The Future of Fashion is Reimagined. And Re-pleated. Body: Join the movement. Carry a Repleat bag and embrace a world where style and sustainability dance hand-in-hand. Crafted with passion, designed for you.