Brand Tone

Practical & Value-Oriented, Helpful & Informative, Direct & Straightforward, Enthusiastic (Subtle)

Brand Values

• •Affordability
• •Value
• •Practicality/Resourcefulness
• •Customer Empowerment (through savings)
• •Accessibility

Best Practices

• •Emphasize Savings Consistently: Every piece of copy should, in some way, highlight the cost-saving aspect. Use words like 'discount,' 'save,' 'affordable,' 'budget,' 'clearance,' etc.
• •Showcase Variety & Specific Deals: Regularly feature specific products or categories on sale or new arivals to draw customers in. 'New shipment of discounted washers!' is more compelling than just 'We sell appliances.'
• •Speak Directly to DIYers and Landlords: Tailor some messaging to these key demographics, acknowledging their specific needs for value and practicality.
• •Use Clear, Action-Oriented Language: Make it easy for customers to understand the benefit and what to do next (e.g., 'Visit us today,' 'Shop now,' 'Get your deal').
• •Maintain a Helpful, Approachable Tone: While the focus is on price, ensure the tone is friendly and suggests you're there to help them achieve their home improvement goals affordably.

Social Perception

Go-To for Savings, Resource for Landlords & DIYers, No-Frills, Good Deals, Trusted Local Store

Copy Examples

• •Headline: 'Stop Dreaming, Start Doing! 🛠️ Your ENTIRE home reno, now 30-50% CHEAPER. Visit Rental HQ OKC today – 330 N. Macarthur Blvd.' (Focus: Value, Action, Location)
• •Social Media Post: 'Spotted: Brand new [Brand Name] faucets just hit the floor! ✨ Get that luxury bathroom look for WAY less. Limited stock – hurry into Rental HQ OKC! #OKCHome #BudgetReno #RentalHQDeals' (Focus: New Arrival, Scarcity, Benefit)
• •Website Banner: 'Landlords & Flippers, We're Your Secret Weapon! 💰 Maximize your profits with top-quality clearance building supplies. From tubs to tools, Rental HQ has you covered. [Link to Shop]' (Focus: Target Audience, Benefit, Product Range)
• •Local Ad: 'Why pay full price? 🤔 Rental HQ OKC offers everything for your home improvement projects – from appliances to paint – at prices that won't break the bank. Your wallet will thank you! Visit us on N. Macarthur.' (Focus: Problem/Solution, Savings, Broad Appeal)
• •YouTube Video Title/Description Snippet: 'DIY Kitchen Upgrade on a DIME! 🍳✨ See how we sourced everything from cabinets to lighting at Rental HQ OKC for under $[Amount]! #HomeImprovementHacks #OKCDiscounts' (Focus: DIY, Value, Demonstration)