Brand Tone

Creative, Passionate, and Community-focused. It's approachable and slightly whimsical, aiming to connect with customers on a shared love for art and nature. The language used is positive and inclusive, contrasting with the more aggressive or "rebellious" tone the name "Renegade Rhino" might imply.

Brand Values

• •Creativity and Individuality
• •Community
• •Support for Artists
• •Nature and Conservation
• •Positivity

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of creativity, community, and conservation. Instead of just saying "New T-shirt," say "Wearable art that supports a creative community."
• •Use Storytelling: Share the stories of the artists behind the designs. This reinforces the value of supporting artists and adds a human element to the brand.
• •Maintain a Positive & Inclusive Tone: Use uplifting and encouraging language. Words like "celebrate," "inspire," "connect," and "create" should be staples in the brand's vocabulary. Avoid the aggressive or rebellious language the name "Renegade" might suggest.
• •Emphasize Community: Use phrases like "Join our tribe," "Become part of the community," or "Share your style with us." Encourage user-generated content to make customers feel like they are part of the brand's story.
• •Be Visually Cohesive: Ensure that the tone of the copy is reflected in the imagery. Use vibrant, artistic, and nature-inspired visuals that align with the creative and passionate voice of the brand.

Social Perception

The intended perception is that of a purpose-driven brand offering unique, art-focused products, appreciated for originality and story. However, the brand name 'Renegade Rhino' might create a disconnect with its actual focus on artistry and positivity, and its commonality with other industries could dilute its specific brand identity.

Copy Examples

• •Wear your art on your sleeve. Our new 'Summer Flowers' tee, designed by a talented artist from the countryside, isn't just a shirt—it's a story. Embrace color, creativity, and the spirit of the wild. #RenegadeRhino #ArtYouCanWear #SupportArtists
• •Your daily coffee deserves a dose of creativity. Our tumblers feature unique designs that celebrate nature and positivity. Start your day with a reminder to 'Be Kind.' Shop the collection now and find the piece that speaks to you. #UniqueDesigns #MorningInspiration
• •More Than Just a Brand, We're a Community. Discover unique apparel, accessories, and home decor designed by independent artists who share our love for creativity and the natural world.
• •Subject: Art for a Cause. Hey [Name], at Renegade Rhino, we believe in fashion with a purpose. Every purchase supports rural artists and our passion for animal conservation. Find a design you love and join our mission. [Shop Now] #FashionWithPurpose #CreativeCommunity
• •The 'Evening Dreams' Notebook: A perfect companion for your thoughts, doodles, and midnight musings. Featuring an inspiring cover design, this journal is a space for your creativity to run free. Let every page be a new adventure. #Journaling #CreativeWriting