Brand Tone

Friendly, accessible, and inclusive.

Brand Values

• •Inclusivity
• •Customer-Centricity
• •Affordability & Style

Best Practices

• •Always Use Inclusive and Positive Language: Avoid industry jargon or exclusionary terms. Focus on positive wording that empowers the customer, using phrases like "celebrate your curves," "find your perfect fit," and "fashion for every body."
• •Maintain a Friendly and Approachable Voice: Write as if you are talking to a friend. Use contractions (e.g., "you'll," "we're") and a conversational tone in social media and email marketing to reinforce the "Mijn Maatje Mode" (My Buddy Fashion) ethos.
• •Highlight Both Style and Comfort: The brand's strength is offering fashionable clothes that are also practical and comfortable for plus-size individuals. Ensure that marketing copy consistently mentions both aspects, such as "stylish dresses with a comfortable fit" or "trendy tops designed for all-day wear."
• •Emphasize the In-Store Experience: Continuously invite customers to the physical store. Use copy that describes the "hospitable atmosphere" and the benefit of "approachable advice" to build a personal connection that online-only retailers cannot replicate.
• •Create a Simple Style Guide: Develop a short document outlining key brand phrases (e.g., "fashionable and affordable," "for a plus size"), the brand's primary values (inclusivity, friendliness), and the overall tone. This ensures that anyone writing for the brand—whether for social media, the website, or ads—maintains a consistent voice.

Social Perception

Renée's Fashion is perceived very positively, with high customer satisfaction regarding fashionable and high-quality plus-size clothing, friendly service, and a brand that successfully delivers on its promise of stylish and accessible fashion for the plus-size community.

Copy Examples

• •Step into the new season with confidence! ✨ Our latest collection is here, filled with vibrant colors and comfortable fits designed to make you shine. Because fashion is for every body. Come find your new favorite outfit! #ReneesFashion #PlusSizeStyle #InclusiveFashion #OOTD
• •Tired of searching for stylish clothes that fit just right? At Renée's Fashion, we believe everyone deserves to feel amazing. We specialize in trendy, high-quality fashion for women (sizes 40-58) and men (sizes M-5XL). Visit us for a friendly, no-pressure shopping experience! #FashionForEveryone #PlusIsBeautiful #ReneesStyle
• •Your Style, Your Fit, Your Fashion. Discover our curated collection of contemporary and affordable clothing. We're here to help you find pieces you'll love to wear, every single day.
• •Hello [Customer Name], just for you! Get an exclusive 15% off our new arrivals. From comfortable jeans to elegant dresses, our collection is designed with your style and comfort in mind. Let us help you build a wardrobe that makes you feel incredible. Use code: FEELGOOD15 at checkout.
• •Welcome to your happy place! We're more than just a clothing store; we're a community. Feel free to browse, try things on, and ask our friendly team for any style advice. We're so glad you're here!