Brand Tone

Knowledgeable & Passionate, Community-Focused, Authentic & Established, Approachable & Service-Oriented, Current & Trendy

Brand Values

• •Authenticity
• •Heritage & Legacy
• •Customer Service
• •Community Engagement
• •Passion for Sneaker Culture
• •Curated Selection & Quality

Best Practices

• •Stay Authentic to Sneaker Culture: Use language and references that resonate with enthusiasts but avoid being overly exclusionary to newcomers. Show genuine passion.
• •Balance Hype with Heritage: While showcasing new, exciting releases is crucial, also reinforce the brand's long-standing history and knowledge. This builds trust and authority.
• •Be Informative and Helpful: Provide details about products, releases, and sizing. Answer questions promptly and thoroughly on social media and through customer service channels.
• •Foster Community Interaction: Encourage user-generated content (with permission), run polls, ask questions, and respond to comments to make followers feel like part of the Renarts community.
• •Maintain Visual Consistency: Ensure photography and videography style aligns with the "premium, retro-inspired" yet modern aesthetic across all platforms, complementing the written copy.

Social Perception

Trusted Retailer, Go-To for Releases, Established Local Presence, Good Selection, Fairly Priced (Retail)

Copy Examples

• •The wait is over. The [Sneaker Model Name] in [Colorway] drops this Saturday, [Date] at [Time] EST. Available online & in-store via raffle. Link in bio for entry details. Don’t miss out on this icon. #Renarts1981 #SneakerRelease #[BrandName]
• •Timeless Style, Modern Comfort. The [Classic Sneaker Model], a true legend since its debut. We dive into why this silhouette remains a staple in every collection. Read more on the blog & shop yours today at Renarts.com. #ClassicKicks #StreetwearHeritage #Renarts
• •Straight 🔥 or a slow burn? 🤔 What’s your take on the latest [Specific Trend/Sneaker Feature]? Let us know in the comments! We love hearing from the Renarts family. #SneakerCommunity #StreetStyle #RenartsDebate
• •Since 1981, Renarts has been more than just a store; it's a cornerstone of street and sports culture. We're powered by passion and a commitment to bringing you authentic, premium gear with the service you deserve. Welcome to the family. #Since1981 #AuthenticallyRenarts
• •Get the perfect fit, every time. Our knowledgeable team at Renarts [Location] is here to help you find exactly what you're looking for, from the latest drops to timeless classics. Visit us today! #RenartsLI #ExpertService #SneakerShop