Brand Tone

whimsical, nurturing, and encouraging.

Brand Values

• •Fostering a Love for Reading
• •Diversity and Inclusivity
• •Imagination and Creativity
• •Quality and Customer Satisfaction
• •Environmental Responsibility

Best Practices

• •Always Use "Magical" and "Imaginative" Language: Consistently use words like "adventure," "magic," "wonder," "imagine," and "discover" to maintain the whimsical tone. Frame reading not as a task, but as an enchanting experience.
• •Focus on the "Why," Not Just the "What": Instead of just describing the product (a personalized book), focus on the emotional benefit (the joy on a child's face, the bonding moment, building confidence). Connect the product to the brand's core values of child development and family connection.
• •Speak from a Nurturing and Encouraging Perspective: Write as if you are a supportive guide for parents and an encouraging friend to children. Use positive, uplifting language that fosters a sense of warmth and trust.
• •Emphasize Personalization and Uniqueness: The core selling point is the customization. Use phrases like "just for them," "their very own story," and "a one-of-a-kind gift" to reinforce the special, individual nature of each book.
• •Maintain Visual and Tonal Consistency Across Platforms: Ensure that the playful, colorful, and clean aesthetic of the website and Instagram is reflected in the language used in all communications. The copy should feel like it belongs to the same charming, trustworthy brand, whether it's on a Facebook ad, an email, or the book itself.

Social Perception

Trusted by Parents, Educationally Valuable, A Magical Experience

Copy Examples

• •Your Child, the Hero of Their Own Story. Imagine the look on their face when they discover a book written just for them! Our personalized stories spark imagination, build confidence, and make reading a magical adventure. From pirate duels to enchanted forests, choose their journey and watch their love for books grow. Create your unique gift today.
• •Image: A beautifully styled photo of the new personalized book, open to a vibrant illustration. Caption: New adventures have arrived! ✨ Dive into a world of wonder where your little one leads the way. Our latest story is filled with charming characters, exciting quests, and the special magic that only a personalized book can bring. Ready to turn the page on a new favorite tale? Link in bio! #RenardJaune #PersonalizedBook #ChildrensBooks #ReadingIsMagic
• •Give the Most Personal Gift of All. This year, give more than a toy. Give a story they'll treasure forever, with their name and character on every page. The perfect gift for making holiday memories that last a lifetime. Order by [Date] for guaranteed delivery!
• •Subject: Ready for Another Adventure, [Customer Name]? Body: We saw how much [Child's Name] loved their journey in [Previous Book Title]! The story doesn't have to end there. Explore our new titles and continue the magical reading experience. As a thank you for being part of the Renard Jaune family, enjoy 15% off your next personalized book.
• •Title: The Amazing Pirate Adventure (Personalized for [Child's Name]) Description: Hoist the sails and set course for an epic journey on the high seas! In this personalized tale, your child becomes the bravest pirate of them all, searching for hidden treasure and outsmarting sea monsters. Fully customizable from name and appearance to a special dedication, this book is designed to inspire courage, curiosity, and a lifelong love for stories. A perfect gift for the little adventurer in your life.