Brand Tone

Sentimental, heartfelt, and personal.

Brand Values

• •Celebration of Relationships
• •Personalization
• •Creating Lasting Memories

Best Practices

• •Bridge the Experience Gap: Align the customer experience with the brand promise by improving service (answering emails, accurate shipping, product quality).
• •Infuse Storytelling into Every Description: Focus on emotional benefits over just features, using phrases that evoke sentiment and personal connection.
• •Use Empathetic and Reassuring Language in All Communications: Ensure all customer touchpoints reflect a heartfelt tone, especially in service and order updates.
• •Showcase Real Customer Stories (When Possible): Encourage user-generated content from happy customers to add authenticity and reinforce brand values, post-service improvements.
• •Maintain a Consistent Emotional Lexicon: Use a defined list of 'brand words' (e.g., Memory, Cherish, Story, Moment, Bond) consistently across all channels.

Social Perception

To be seen as a go-to source for thoughtful, high-quality, personalized gifts that carry deep emotional meaning.

Copy Examples

• •Some stars aligned long before they appeared in the sky. ✨ Where did your story begin? Capture the night you met with a custom Star Map Plaque and keep that moment on display forever. Tap to create yours. #ReNaoGift #StarMap #LoveStory #AnniversaryGift #PersonalizedGift
• •More Than a Gift—It's a Memory. This Valentine's, give a piece of your shared history, beautifully crafted to last a lifetime.
• •Ready to Make Another Unforgettable Memory, [Customer Name]?
• •Let your favorite photo light up the room and their heart. Our custom night lamp turns a cherished memory into a warm, gentle glow. It’s a constant reminder of a special moment, perfect for a bedside table or a favorite nook. A simple, beautiful way to say 'you light up my life' every single night.
• •Headline: The Gift They'll Never Forget Body: Finding the perfect gift is hard. We make it personal. From the song that defines you to the night you first met, turn your unique story into a beautiful, custom-made gift. Swipe to see how →