Brand Tone

inspirational, creative, and welcoming

Brand Values

• •Creativity and Artistry
• •Empowerment and Knowledge Sharing
• •Quality and Craftsmanship
• •Community and Inspiration

Best Practices

• •Embrace the "Artist and Mentor" Voice: Always write from the perspective of a passionate artist who is eager to share their knowledge. Use encouraging and empowering language.
• •Tell a Story: Frame furniture painting not just as a DIY project, but as a creative journey. Talk about the "before and after," the history of a piece, and the new life it's been given.
• •Use Evocative and Sensory Language: Words like "rich," "velvety," "luminous," "handcrafted," and "bespoke" will reinforce the brand's commitment to quality and artistry.
• •Stay Positive and Inspirational: Your copy should spark creativity and make people feel capable. Focus on the joy of creating and the beauty of the final product.
• •Be Community-Focused: In all communications, invite people to the studio. Use inclusive language like "join us," "our community," and "let's create together" to foster a sense of belonging.

Social Perception

Perceived as a specialized, high-quality retailer and creative workshop; a go-to place for decorative painting enthusiasts. The perception is positive and focused on artistry and quality, primarily within its local community and customer base. The shared name "Renaissance" can cause initial confusion.

Copy Examples

• •Unlock the story within your furniture. A touch of colour, a stroke of a brush, and a little inspiration are all it takes to turn the old into the cherished. Visit our studio in Pukekohe to discover a world of creative possibilities. #RenaissanceStudioNZ #FurnitureArt #CreativeRevival #DIYHomeDecor #Pukekohe
• •Your vision, brought to life with colour. At Renaissance Studio, we provide the tools, knowledge, and inspiration to help you create beautifully bespoke furniture. Explore our range of premium paints and handcrafted pieces.
• •Ready to become a furniture artist? Join our weekend workshop and learn the secrets of decorative painting. From surface prep to finishing touches, we'll guide you every step of the way. Leave with the confidence and skills to tackle any project. Book your spot today!
• •More than just a dresser, this is a statement of artistry. Lovingly restored and hand-painted in our Pukekohe studio, this piece features a rich, multi-layered finish that brings out its unique character. A true renaissance for any room in your home.
• •We believe every piece of furniture has a soul. At Renaissance Studio, our passion is to reawaken it. We are a haven for the creative, a workshop for the inspired, and a community dedicated to the art of transformation. Come in and find your inspiration.