Tono de Marca

Modern, Tech-Savvy, and Aspirational. The brand uses tech jargon and positions wellness solutions as 'upgrades' to the human system. Messaging is empowering, supportive, and aims to achieve a higher level of personal and professional success for remote workers.

Valores de Marca

• •Targeted Performance
• •Holistic Wellness
• •Innovation and Modernity
• •Community and Identity
• •Simplicity and Clarity

Mejores Prácticas

• •Maintain the Tech Lexicon: Consistently integrate technology and software metaphors into headlines and descriptions.
• •Lead with a Remote-Work Problem: Structure all copy around the 'Problem/Solution' framework, addressing specific pain points unique to remote workers.
• •Speak to the 'Performer' Identity: Address the audience directly as 'Remote Performers,' fostering a sense of an exclusive, high-achieving community.
• •Balance Aspiration with Grounded Benefits: While aspirational, the copy must always provide tangible, realistic outcomes and real-world results.
• •Keep the Voice Clean and Efficient: The writing style should be sharp, clear, and uncluttered, mirroring the professional and optimized lifestyle it promotes.

Percepción Social

Existing customers perceive the brand as effective and results-driven, offering tangible solutions. Potential customers and the general public likely see it as a niche, premium, and highly modern player in the supplement market, appealing to a tech-oriented audience. There is a need for broader social proof to establish legitimacy.

Ejemplos de Copy

• •Headline: Your brain has too many tabs open. Body: Distractions are the enemy of deep work. Close the non-essential tabs in your mind and execute your most important task. AUTO-FOCUS is the system command for sustained clarity and drive.
• •Headline: The 3 PM crash is not a system requirement. Body: Don’t let your energy dip disconnect you from your workflow. MOBILE HOTSPOT is your personal, clean energy source, designed to power you through deadlines without the jitters or the crash. No charging cable needed.
• •Headline: Log off. Power down. Reboot fully. Body: The line between work and life is blurry. CLOUD 9.0 helps you fully disconnect, syncing your mind and body for deep, restorative rest. Wake up feeling refreshed and ready to perform at 100%.
• •Headline: Built for the way you work now. Body: Your commute is a walk to the kitchen. Your office is your home. Your performance is our mission. Remote Performance delivers targeted supplements for enhanced focus, energy, and wellness. It’s time to upgrade your work-from-home life.
• •Headline: Activate your personal firewall. Body: Less time outside and more time logged on can test your body's defenses. SHIELDS UP is your daily immune system reinforcement, a powerful blend designed to keep you online, healthy, and protected from system threats.