Brand Tone

Passionate, Enthusiast-focused/Community-oriented, Accessible and Supportive, Inspirational, Slightly Raw/Edgy

Brand Values

• •Passion for Customization
• •Individuality and Uniqueness
• •Quality and Accessibility (Value for Money)
• •Customer Focus and Service
• •Community
• •Freedom and Self-Expression

Best Practices

• •Speak the Enthusiast's Language: Use terminology common in the custom motorcycle scene (e.g., "chopper," "bratstyle," "rear loop," "dB killer") naturally and accurately. This builds credibility and connection.
• •Emphasize Individuality and Empowerment: Frame products not just as items for sale, but as tools for self-expression and achieving a unique vision. Use empowering language that encourages creativity.
• •Maintain a Passionate and Authentic Voice: Let the genuine love for motorcycles and customization shine through. Share stories (like the founder's) and connect on an emotional level with fellow enthusiasts.
• •Be Supportive and Accessible: While showcasing cool products, ensure the tone remains helpful and approachable. Offer solutions and advice, reinforcing the commitment to customer service.
• •Balance Inspiration with Practicality: Inspire customers with images and stories of incredible builds, but also provide clear, concise information about the parts, their compatibility, and how they contribute to a build.

Social Perception

Generally Positive, Specialist Provider, International Reach, Trustworthy (with minor caveats), Enablers of Creativity

Copy Examples

• •Headline: Unleash Your Ride's True Soul. Body: Your bike isn't just metal and rubber. It's a statement. At Remmotorcycle, we get it. We fuel your passion with handpicked custom parts that transform standard into standout. Build your legend.
• •Headline: Stop Dreaming. Start Building. Body: That killer cafe racer? That raw bobber? It's closer than you think. We provide the quality parts, you bring the vision. Affordable, durable, and dripping with style. What are you waiting for?
• •Headline: Beyond Stock. Beyond Ordinary. Body: You weren't born to blend in. Neither was your motorcycle. Explore our arsenal of custom seats, lights, tanks, and exhausts. Craft a machine as unique as your signature. Remmotorcycle: Your Bike. Your Rules.
• •Headline: Passion Forged in Steel. (And Aluminum. And Brass.) Body: From Rémi's first build to your next project, it's all about passion. We meticulously source and even develop our own parts because we live and breathe custom. Get expert advice and parts that truly perform.
• •Headline: The Road to Unique Starts Here. Body: Tired of the same old look? We are your partners in motorcycle rebellion. Find everything you need for your cafe racer, scrambler, or bobber build, backed by a team that shares your obsession. Let's make something awesome.