Brand Tone

Professional and Expert, Customer-Centric and Supportive, Reliable and Trustworthy, Innovative, Collaborative

Brand Values

• •Quality
• •Integrity and Ethics
• •Customer Focus & Service Excellence
• •Innovation
• •Teamwork and Positive Spirit
• •Growth (Personal and Professional)
• •Building Honest and Meaningful Relationships
• •Accessibility and Support
• •Commitment to Healthcare Advancement

Best Practices

• •Prioritize "Expert Yet Approachable": Use clear, confident language that demonstrates deep industry knowledge, but avoid overly technical jargon that could alienate. Ensure the tone is always helpful and supportive.
• •Emphasize Reliability and Trust: Consistently highlight the quality of products, partnerships with leading brands, Canadian approvals, and the company's long-standing experience to build and maintain trust.
• •Showcase Customer-Centricity: Frame benefits around the needs and success of the healthcare professionals and their patients. Use testimonials and case studies to let satisfied customers speak for the brand.
• •Highlight Innovation with Purpose: When introducing new technologies or products, explain how they directly benefit practitioners and improve patient outcomes, rather than just focusing on the features themselves.
• •Maintain a Supportive and Collaborative Voice: Whether it's an advertisement, a social media post, or website content, the language should reflect a commitment to partnership, offering solutions, and supporting the healthcare community. Regularly feature team expertise and educational offerings.

Social Perception

Highly Regarded for Customer Service, Trusted Supplier of Quality Products, Knowledgeable and Expert Resource, Supportive Partner for Clinics, Positive Online Reputation

Copy Examples

• •Headline: Elevate Your Practice with Canada's Leading Rehabilitation Solutions. Body: For over 40 years, Remington Medical has been the trusted partner for Canadian healthcare professionals, delivering expert advice and top-quality equipment. We're committed to helping you achieve optimal patient outcomes. Explore our innovative range today.
• •Headline: Your Patients Deserve the Best. We Provide It. Body: At Remington Medical, quality isn't just a standard – it's our foundation. We source globally renowned rehabilitation products, ensuring your clinic is equipped with reliable and effective tools for superior patient care.
• •Headline: Building Your Dream Clinic? Let Our Experts Guide You. Body: Opening or expanding your practice can be overwhelming. Lean on Remington Medical's decades of experience. Our team, including fellow therapists, offers personalized support and cost-effective solutions to bring your vision to life, smoothly and affordably.
• •Headline: More Than Just Supplies: A Partnership in Patient Recovery. Body: Remington Medical is dedicated to fostering lasting relationships. Our knowledgeable team provides exceptional service and ongoing support, ensuring you have the right tools and expertise to help your patients get better, faster.
• •Headline: Innovate Your Treatments. Advance Your Care. Body: Stay at the forefront of rehabilitative care with Remington Medical. We offer exclusive access to cutting-edge technologies and ongoing professional education, empowering you to deliver the most advanced and effective treatments available.