Brand Tone

Empathetic, empowering, and gentle; consistently supportive and reflective; inclusive and validating, like a wise, compassionate friend offering encouragement.

Brand Values

• •Empowerment
• •Authenticity
• •Community
• •Mindfulness & Self-Reflection
• •Quality & Ethical Sourcing

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use "we" and "you" to create a direct, personal connection. Acknowledge the struggles and triumphs of womanhood in your copy.
• •Use Gentle, Affirming Language: Avoid aggressive sales tactics or overly energetic hype. Opt for words that are soothing, empowering, and validating, such as "gentle reminder," "invitation," "permission," and "anchor."
• •Tell the Story Behind the Words: As the content is exclusively written by the co-founder, leverage this. Share the inspiration or personal experience behind a particular affirmation to deepen its impact and authenticity.
• •Focus on the Feeling, Not Just the Product: Sell the outcome —the feeling of calm, clarity, or empowerment. The product is the tool, but the transformation it facilitates is the true value proposition.
• •Maintain Visual and Tonal Cohesion: Ensure that the tone of the copy always matches the soft, mindful, and aesthetically pleasing visuals. This creates a powerful and immersive brand experience across all platforms.

Social Perception

Perceived as a genuine and much-needed source of emotional and mental support, a companion in personal growth, and a high-quality, authentic, and mission-driven brand with high trust and loyalty.

Copy Examples

• •For the moments when the words won't come. For the days you need to borrow a little strength. Our new 'Foundations' deck was written for you. Each card is a gentle hand on your back, a quiet reminder of the resilience that already lives within you. Find your anchor. (Link in bio)
• •The journey through womanhood is a wild, beautiful, and sometimes difficult ride. You don't have to navigate it alone. Our daily affirmation prints are here to be your guide, your cheerleader, and your moment of peace. Written by women, for women. Discover the reminder you need today.
• •(Founder holding a mirror sticker) You look in this mirror every single day. What is it telling you? Let's change the narrative. Instead of seeing flaws, let's see strength. Let's see how far you've come. This little reminder is here to make sure you start your day knowing exactly who you are. You've got this.
• •Subject: A quiet moment for you... Hi [Name], In the noise of daily life, it's easy to lose your frequency. This week, we want to share a thought from our 'Inner Wisdom' collection: 'Your calm is your power.' May this simple truth ground you, may it recenter your soul, and may it remind you that everything you need is already within. With love, The Remind Her Team.
• •Invite tranquility into your space with the 'Calm' print. This piece is more than just decor; it is a visual anchor for your soul. Penned during a season of overwhelm, its words are a gentle permission slip to slow down, to breathe, and to honor your need for peace. Hang it where you’ll see it most and let it be your daily reminder to come back to yourself.