Brand Tone

Sentimental, Reflective, Elegant, Minimalist, Gentle, Inspiring.

Brand Values

• •Meaningful Connections
• •Cherished Memories
• •Personal Expression
• •Quality Craftsmanship (if applicable to jewelry)
• •Simplicity
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives describing your tone (e.g., "warm," "elegant," "minimalist"), preferred vocabulary, and things to avoid (e.g., overly casual slang if aiming for elegance).
• •Storytelling over Hard Selling: Focus on the emotion or meaning behind the products. How does it make the customer *feel*? What does it represent?
• •Consistent Visuals and Language: Ensure the aesthetic of your website and social media matches the tone of your copy. A minimalist tone needs clean visuals.
• •Audience-Centric Language: Speak directly to your ideal customer. Understand their aspirations and how your products fit into their lives. Use "you" and "your" frequently.
• •Authenticity in Interaction: When responding to comments or messages, maintain the established brand tone. If it's warm and friendly, ensure customer service interactions reflect this.

Social Perception

Customers might perceive the brand as offering thoughtful gifts, pieces for special occasions, or items that allow for personal storytelling. They might appreciate a delicate or understated aesthetic.

Copy Examples

• •"Carry a little piece of forever. Our new engraved lockets – a reminder of what truly matters."
• •"Simplicity speaks volumes. Discover the Remind Collection, where every piece tells a story."
• •"Tag someone who makes your world brighter. ✨ Our 'Starlight' necklace is the perfect way to say 'thank you'."
• •"More than just jewelry, it's a memory you can wear. What moment will your Remind piece capture?"
• •"FLASH SALE: For 24 hours, find your new favorite reminder with 15% off all minimalist pendants. Don't miss out."