Brand Tone

passionate, knowledgeable, and approachable

Brand Values

• •Quality & Curation
• •Variety & Discovery
• •Community & Expertise
• •Authenticity

Best Practices

• •Speak Like a Friend, Not a Corporation: Use "we" and "you." Address your audience directly and conversationally. Avoid stiff, overly formal language. The goal is to share excitement, not just announce a product.
• •Lead with Passion, Support with Facts: Start your copy with the exciting aspects of a beer (the flavor, the rarity, the experience), and then follow up with the essential details (style, ABV, brewery).
• •Educate, Don't Intimidate: When describing a beer, explain what makes it special in simple terms. Instead of just saying "double dry-hopped," you could say, "It's packed with double the amount of hops for an intense aromatic punch."
• •Keep it "Honest": The name of your Facebook page is "Poctivepivko" (Honest Beer). Let this guide you. Be transparent, authentic, and genuine in your communications. Share the story behind the beer or the brewery when possible.
• •Let the Community Shine: Encourage user-generated content. Share photos from customers (with permission), respond to comments thoughtfully, and make your audience feel like they are part of an exclusive, friendly club of beer lovers. This reinforces your value as a community hub.

Social Perception

The public perceives "100piv" as the premier destination for craft beer in Bratislava and a leading e-commerce platform in Slovakia. They are seen as experts and tastemakers in the industry. Their physical location is considered a beloved, if small, institution known for its exceptional service and selection. Online, they are viewed as a reliable and fast-operating store, with reviews often praising the quick delivery and secure packaging of their products.

Copy Examples

• •Stop scrolling. It's here. The one you've been waiting for. The latest hazy IPA from [Brewery Name] has just landed in our fridges. Expect a blast of tropical citrus, a silky-smooth body, and that perfect bitter finish. Available online and in-store, but you know this won't last long. #100piv #NewBeerAlert #CraftBeerSlovakia #HazyIPA
• •Embrace the Dark Side. This week, we're celebrating the rich, complex world of stouts. From imperial coffee stouts to decadent chocolate porters, we've curated the best for you. Explore the collection and find your new dark favorite.
• •Clear your calendars! This Thursday, the taps belong to our friends at [Brewery Name]! We'll be pouring 5 of their incredible beers, including [Beer 1] and the brewery-exclusive [Beer 2]. The brewers will be here to chat and share a pint. Who's coming? #100piv #TapTakeover #PoctivePivko #Bratislava
• •Subject: 🔥 Fresh Drops & Weekend Wonders at 100piv Snippet: Your weekend just got better. We've just updated the shop with 30+ new arrivals from Europe's best breweries. Plus, see what's pouring on tap at Medená 33!
• •Ready for a jolt of flavor? This Gose from [Brewery Name] is a masterclass in balance. It kicks off with a bright, tart wave of [Fruit 1] and [Fruit 2], followed by a subtle hint of coriander and a crisp, saline finish that will have you reaching for another sip. Perfectly refreshing and dangerously drinkable.