Brand Tone

compassionate, respectful, empathetic, gentle, professional, reassuring

Brand Values

• •Respect & Compassion
• •Quality & Craftsmanship
• •Trust & Transparency
• •Comfort & Healing

Best Practices

• •Lead with Empathy: Always use a gentle, compassionate, and respectful tone. The focus should be on comfort and memory, not the transaction itself.
• •Use Reassuring Language: Words like "cherish," "comfort," "tribute," "memory," "care," and "respect" should be central to your vocabulary.
• •Maintain Visual Consistency: Ensure all photography is soft, professional, and serene. The visual aesthetic should align with the gentle and respectful tone of the brand.
• •Amplify Customer Voices: Continue to share customer testimonials (with permission). Authentic stories of comfort and remembrance are your most powerful marketing tool.
• •Be Transparent and Guiding: Clearly explain the ordering process on the website and in communications. This builds trust and alleviates anxiety for customers making a difficult purchase.

Social Perception

Specialized, caring, and trustworthy company. Customers view their service as a meaningful way to memorialize a loved one, leading to high customer satisfaction and appreciation for the brand's sensitive approach.

Copy Examples

• •A gentle way to keep them with you, always. Our memorial jewellery is crafted with love and respect to hold your most precious memories close. Each piece is a personal tribute, a tangible connection to the love that endures.
• •The 'Eternal Embrace' ring is more than an accessory; it's a source of comfort. Made to order in our UK studio, this piece will hold a small part of your loved one's ashes, forever encased as a beautiful symbol of your unbreakable bond.
• •Honour, Remember, Cherish. Exquisite Memorial Jewellery Crafted with the Utmost Care.
• •Creating beautiful memorial jewellery to keep loved ones close. Each piece handcrafted with compassion, respect, and care in the UK.
• •Thank you for reaching out to us during this difficult time. We are honoured to help you create a lasting tribute. Please know that we handle every request with the sensitivity and respect it deserves. We are here to answer any questions you may have.