Brand Tone

Authentic, Playful, Empathetic, Relatable, and Sincere

Brand Values

• •Meaningful Connection
• •Authenticity
• •Empathy and Understanding
• •Joy and Shared Experiences
• •Being Present
• •Vulnerability
• •Community

Best Practices

• •Share stories (including the founders' and users') that resonate on a personal level.
• •Highlight the emotional benefits.
• •Let the copy reflect the fun, laughter, and positive experiences the game creates.
• •Frame your copy with questions and calls to action that invite dialogue and community building, mirroring the game's purpose.
• •Use user-generated content to showcase the game's impact on real relationships.

Social Perception

A tool for fostering deeper connections and improving social interactions, moving beyond superficial small talk. Mission-driven, with founders who are passionate about creating more empathetic and understanding social environments. Approachable and keen on building a community around shared stories and genuine interactions.

Copy Examples

• •"Remember Me Card Game – Spark Laughter, Share Memories, Understand Each Other."
• •"Ready to ditch the small talk and dive into meaningful conversations?"
• •"Discover new things about your friends and family with our conversation-starting cards!"
• •"Join our community of storytellers and connection seekers!"
• •"Inspired by Calvin, our adorable puppy, to live in the present and cherish every moment."