Brand Tone

Authentic, Heartfelt, and Professional.

Brand Values

• •Family and Rural Heritage
• •Craftsmanship and Quality
• •Customization and Personalization
• •Customer Service

Best Practices

• •Lead with Your Story: Always circle back to the core brand story of being a husband and wife team with rural roots. This narrative is your strongest differentiator and builds an emotional connection.
• •Emphasize "Meaningful" over "Metal": Focus the copy on the emotional value and significance of the products. Use words like "legacy," "heritage," "celebration," and "memory" to connect with customer motivations.
• •Showcase the Craft: Continue to use behind-the-scenes content on platforms like TikTok. This transparency reinforces the values of quality craftsmanship and authenticity.
• •Use Customer Language: Incorporate phrases and sentiments from positive customer reviews into your marketing copy. Words like "beautiful work," "a hit," and "perfect gift" are powerful social proof.
• •Maintain a Balance of Personal and Professional: While the personal story is key, ensure that all communications, from social media captions to product descriptions, are polished, clear, and professional. This builds trust and confidence in the quality of your products and service.

Social Perception

The public perception of Remarkable Metalworks, based on available reviews, is overwhelmingly positive. Customers perceive the brand as a reliable source of high-quality, beautiful, and meaningful custom metalwork. They are seen as creative, accommodating, and professional. The products are often chosen for significant life events like weddings or as memorial pieces, indicating that customers trust the brand to deliver items of sentimental importance.

Copy Examples

• •Rooted in heritage, forged in steel. Our custom farm signs are a tribute to the legacy you build every day. Let's create a landmark for your generation and the next. #RemarkableMetalworks #FarmLife #MadeInUSA
• •Celebrate their forever with a gift that 's as strong and unique as their love. Our personalized metal monograms are crafted to be a timeless symbol of their union. #WeddingGift #PersonalizedDecor #MetalArt
• •Some souls leave a mark that never fades. Honor your loved ones with a beautiful, handcrafted memorial stake. A lasting tribute, lovingly made to keep their memory close. #MemorialGift #InLovingMemory #CustomMetalArt
• •From our family farm to your family home. We 're Mark and Reba, the hands and hearts behind Remarkable Metalworks. Every piece we create is a piece of our story and a celebration of yours. #FamilyBusiness #RuralAmerica #Handcrafted
• •Have an idea that 's uniquely you? From a family crest to a Bigfoot with attitude, we love bringing your vision to life in metal. If you can dream it, we can forge it. #CustomDesign #MetalSigns #CreativeMetalwork