Brand Tone

A carefully crafted blend of Aspirational Sophistication and Conscious Trustworthiness. It is also Professional, Reassuring, and Empowering.

Brand Values

• •Authenticity
• •Sustainability & Circularity
• •Timeless Style & Quality
• •Accessibility
• •Trust & Customer Confidence

Best Practices

• •Always weave in the 'why', connecting copy to core values like sustainability, authenticity, and timeless style.
• •Use elevated vocabulary, employing terms like 'clients', 'pre-loved', 'curated collections', and 'investments' to enhance brand perception.
• •Balance exclusivity with invitation, maintaining a luxurious tone while making clients feel part of a smart, stylish, and conscious community.
• •Be explicit about trust by proactively mentioning the authenticity guarantee, expert verification, and AI technology in copy, especially near calls-to-action.
• •Adapt the tone for each platform, ensuring the aspirational, trustworthy, and conscious feel is present, but expressed appropriately for Instagram, TikTok, email, etc.

Social Perception

RE-LUXRY is perceived as a reliable and modern player in the luxury resale space. Customers are drawn to its strong emphasis on guaranteed authenticity, which addresses the primary fear in this market. The dual appeal of affordable luxury and environmental responsibility resonates with modern consumers, projecting an image of a serious, trustworthy business.

Copy Examples

• •The icon has arrived. A timeless Chanel Classic Flap, waiting for its next chapter with you. Our New Arrivals are a curated collection of fashion history's most coveted pieces. Explore the collection now—before they're gone again. #ChanelClassicFlap #TimelessLuxury #SustainableStyle
• •Buy The Bag, Not The Worry. Every piece in our collection is backed by a 100% Authenticity Guarantee, verified by expert authenticators and AI technology. Shop with complete peace of mind. [Shop Now]
• •This Hermès bag was made in 2015. But its story isn't over. By choosing pre-loved, you're not just getting this bag for less. You're reducing fashion waste and becoming part of the circular economy. Be a style hero. #CircularFashion #SustainableLuxury #PreLoved
• •A Louis Vuitton Speedy isn't just a bag; it's a piece of design history. Crafted to last generations, its value endures. When you invest in a pre-loved piece from RE-LUXRY, you acquire that timeless legacy for a fraction of the retail price. Explore our collection of investment-worthy icons that never go out of style.
• •Love the style, but not the price tag? RE-LUXRY makes luxury accessible. Get the authentic designer bags you've always wanted, fully verified and ready for a new home. Style and sustainability finally collide. Shop our collection.