Brand Tone

Nurturing, Calming, and Encouraging

Brand Values

• •Self-Care & Well-being
• •Craftsmanship & Quality
• •Creativity & Empowerment

Best Practices

• •Lead with Emotion: Start copy with words that evoke feelings of calm, comfort, or creativity (e.g., "Soothe," "Create," "Unwind," "Illuminate"). This aligns directly with the brand's core values.
• •Use Sensory Language: Describe the scents and the candle-making experience in detail. Use words that appeal to the senses of smell ("aromatic," "fragrant," "infused with"), touch ("smooth soy wax," "gentle warmth"), and sight ("flickering glow," "elegant design").
• •Emphasize 'You' and 'Your': Center the customer in the narrative. Frame products as tools for *their* well-being and creativity. For instance, instead of "We make great candles," use "Create *your* perfect moment of peace."
• •Maintain a Nurturing Voice: Ensure all communications, from ad copy to customer service emails, are gentle, supportive, and encouraging. Avoid aggressive sales tactics or urgent language that contradicts the brand's calming nature.
• •Highlight the 'Handmade' and 'Luxury' Aspects: Consistently use keywords like "hand-poured," "small batch," "luxury," "premium essential oils," and "natural soy wax" to reinforce the brand's commitment to quality and craftsmanship, differentiating it from mass-produced alternatives.

Social Perception

As an Etsy seller, the brand is perceived as a small, artisanal business focused on wellness products. It benefits from Etsy's reputation for unique, handmade goods. The offering of DIY kits adds a layer of being an educational and enabling brand, appealing to those seeking a hands-on, creative experience.

Copy Examples

• •Ready for your next moment of calm? Your favorite scents are back.
• •Unleash your inner creator. Our DIY Candle Kit has everything you need to pour your own peace and quiet. Tap to begin your journey.
• •Long day? It's time to ReLuvMe. Melt away the stress with our hand-poured aromatherapy candles.
• •Infuse your space with pure joy. Our 'Uplift' candle, a vibrant blend of citrus and sweet florals, is hand-poured with soy wax and pure essential oils to brighten your mood and lift your spirits. Perfect for kick-starting your morning or a midday boost.
• •Your Sanctuary of Scent. Discover Hand-Poured Luxury Candles & DIY Kits Designed for Self-Care.