Brand Tone

Aspirational & Exclusive, Trustworthy & Reassuring, Accessible & Customer-Friendly, Modern & Engaging, Direct & Informative

Brand Values

• •Authenticity
• •Accessibility/Affordability
• •Customer Empowerment
• •Transparency
• •Sustainability (implied)
• •Quality

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., sophisticated, trustworthy, approachable, aspirational) and provides examples of how these translate into specific language choices (words to use, words to avoid, sentence structure).
• •Always Prioritize Authenticity & Trust: In every communication, from product descriptions to social media replies, reinforce the commitment to authenticity. Use clear, confident language when discussing the authentication process and guarantees. This builds confidence, aligning with the luxury market's expectations.
• •Balance Exclusivity with Accessibility: While showcasing high-value items, always ensure that information about payment plans or the value proposition of pre-owned luxury is easy to find and understand. The tone should feel premium but not alienating.
• •Adapt to the Platform, Not the Personality: While the style of content will vary (e.g., short, punchy for TikTok; more descriptive for website), the core brand voice (trustworthy, aspirational, customer-friendly) should remain consistent. Don't adopt a completely different personality for different channels.
• •Train and Empower Your Team: Ensure anyone creating content or interacting with customers (social media managers, customer service) understands and can consistently apply the brand tone. Regular reviews and feedback sessions can help maintain this consistency.

Social Perception

Trust, Desirability, Smart Shopping, Emerging Player, Social Media Influence

Copy Examples

• •Instagram Post (Showcasing a vintage Chanel bag): Timeless elegance, reimagined. ✨ Discover the enduring allure of this vintage Chanel classic, now waiting for its next chapter with you. Authenticity guaranteed. Flexible payment options available. #ReloveDeluxe #VintageChanel #LuxuryResale #SustainableStyle #OwnTheIcon
• •Facebook Ad (Targeting users interested in luxury consignment): Unlock the value in your wardrobe. ✨ Your treasured luxury bags could be someone else's dream find. Consign with RELOVE DELUXE for competitive returns and a seamless selling experience. Get your quote today! #ReloveConsign #LuxuryForLess #CircularFashion #SellYourLuxury
• •Website Banner (Highlighting payment plans): Your dream luxury, now within reach. With our flexible payment plans through Klarna, Afterpay, and Affirm, owning that coveted piece has never been easier. Shop authentic, pre-loved designer treasures today. [Shop Now] #ReloveDeluxe #PaymentPlans #LuxuryAccessible #AuthenticOrMoneyBack
• •TikTok Video Caption (Fast-paced montage of new arrivals): 🚨 NEW DROPS ALERT 🚨 Freshly authenticated luxury just hit RELOVE DELUXE! LV, Gucci, Prada & more. 🔥 Which piece are you manifesting? 😉 Link in bio to shop! #ReloveDeluxe #LuxuryHaul #DesignerFinds #PrelovedLuxury #TikTokFashion
• •Email Newsletter Subject Line (Promoting rare finds): Just In: Rare & Discontinued Luxury You Won't Find Anywhere Else | RELOVE DELUXE *Body Snippet:* At RELOVE DELUXE, we specialize in sourcing those elusive, hard-to-find luxury pieces that tell a unique story. Explore our latest curated collection of authenticated vintage and discontinued treasures. Don't miss out on owning a piece of fashion history. [Explore Now]