Brand Tone

Motivational, community-focused, confident, enthusiastic, and quality-driven.

Brand Values

• •Performance
• •Community
• •Quality and Innovation
• •Ambition and Resilience

Best Practices

• •Use Empowering Action Verbs: Start sentences with words like "engineer," "sculpt," "unleash," "evolve," and "conquer" to inspire action and align with the performance-driven tone.
• •Speak Directly to the "Athlete": Address the audience as "athletes," "you," and "your" to create a direct, personal, and inclusive connection. Reinforce the idea that anyone dedicated to their training is part of the community.
• •Balance Aspiration with Function: Always connect aspirational goals with tangible product benefits. For example, instead of just saying "look good," say "feel confident and powerful with fabric that supports every move."
• •Highlight Community: Regularly reference the "Athlete Club" and feature user-generated content. Use phrases like "Join the community" or "See how our athletes are training" to foster a sense of belonging.
• •Maintain a Confident, Positive Tone: The language should always be energetic and optimistic. Avoid passive or hesitant phrasing. The brand is a leader and a motivator, and the copy must reflect that confidence.

Social Perception

Overwhelmingly positive, perceived as high-quality, functional, trendy, flattering, possessing a strong European identity, and experiencing growing popularity in the activewear market.

Copy Examples

• •Engineered for your ambition. The new Aura Seamless collection is here to move with you, support you, and push you beyond your limits. Are you ready to level up? #RELODE #TrainWithPurpose
• •Don't Just Train. Evolve.
• •Welcome to the Club, Athlete. Your journey starts now.
• •Sculpted for strength, designed for performance. Our Prime Scrunch Leggings combine our signature sweat-wicking seamless fabric with a flattering contour design. Feel confident and powerful from your first rep to your last.
• •Join the community of athletes choosing RELODE. Our gear is built to endure your toughest workouts. With a 30-day satisfaction guarantee, you can feel the difference for yourself. Shop now.