Tono de Marca

Aspirational, Curated, Passionate, Personal, Gracious, Welcoming, Informative, Service-Oriented

Valores de Marca

• •Curated Quality & Uniqueness
• •Passion for Product & Customer Experience
• •Enhancing Everyday Life & Style
• •Personal Connection & Storytelling
• •Customer Service & Trust

Mejores Prácticas

• •Embrace "Curated" Language: Use words like "hand-selected," "personally chosen," "discovered," "unique," "artisanal," and "exclusive" to reinforce the special nature of the products.
• •Infuse with Passion & Personality: Share the story behind items where possible. Let the founder's enthusiasm for discovery and quality shine through. Use evocative and sensory language.
• •Maintain Graciousness & Approachability: While aspirational, ensure the tone remains welcoming. Phrases like "enhance your everyday," "find joy in," and "we invite you" can create a connection.
• •Highlight the "Why": Go beyond describing what a product is; explain why it was chosen for the store, how it can benefit the customer, or the feeling it can evoke. Connect products to a lifestyle of elegance and thoughtful living.
• •Consistency Across Platforms: Ensure that the website, social media, email marketing, and any in-store signage all reflect the same core tone and values. Develop a brand style guide that includes voice and tone.

Percepción Social

Positive reception, association with quality and unique finds, founder-driven identity.

Ejemplos de Copy

• •Homepage Banner: "Discover a Curated World. At Relish New Orleans, every piece tells a story of passion, travel, and the art of beautiful living. Your journey to a more inspired home begins here."
• •Product Description (e.g., for a unique vase): "Hand-selected from a Parisian atelier, this exquisite vase is more than a vessel – it's a whisper of old-world charm for your modern sanctuary. Let its unique character spark joy and conversation in your home."
• •Instagram Post (image of a styled tablescape): "Elevate your everyday moments. ✨ We believe in the magic of a beautifully set table, a cozy corner, and a thoughtful gift. Explore our latest arrivals, personally chosen by Beth to bring a touch of Relish style to your life. #RelishNewOrleans #CuratedLiving #NewOrleansStyle #HomeDecor #Gifts"
• •About Us Snippet: "Driven by a passion for the beautiful and the unique, Relish New Orleans is Beth Harris's vision brought to life. From treasured finds discovered on worldly travels to locally sourced gems, each item is chosen to inspire and delight. We invite you to share in our story and find the pieces that make your heart Relish."
• •Email Subject Line (for new arrivals): "Just In: Unforgettable Finds to Cherish, from Relish New Orleans"